Social and Behavioral Sciences Commons^™

551 And Counting: An Insight Into The Show "One Whirled View", Craig Matthew Pasquinzo

Graduate Theses and Dissertations

The documentary film 551 and Counting: An Insight into the Show “One Whirled View” takes a contemplative look at the public access show "One Whirled View" and its creators. "One Whirled View" has aired locally on public access television in Fayetteville, Arkansas for the past twenty-four years. The show was created by Roger Henry and Dan Vega, two eclectic friends that share a similar view of current news. This twenty-four minute film includes interviews with both Roger Henry and Dan Vega. Other interviews with Joel Hirsch, Dr. Sidney Burris, Richard Drake, and Dan Robinson help to substantiate information and give …

Making A Gender Transition In Northwest Arkansas: Issues Of Access And Civil Rights In The Health Care System, April Michele Wallace

Graduate Theses and Dissertations

The transgender population in Northwest Arkansas has difficulty in finding quality, accessible healthcare for gender transition-related procedures and for basic medical needs as well. These difficulties stem in part from a complex combination of discrimination, lack of information and training for proper treatment and care. This study takes a look at what is and isn’t available to transgender people in Northwest Arkansas and why they travel to other states and countries to seek healthcare.

On The Air, On The Hill: The Story Of Radio At The University Of Arkansas, Blake Ryan Sutton

Graduate Theses and Dissertations

On the Air, On the Hill: The Story of Radio at the University of Arkansas is a film about the past, present, and future of radio on campus at the U of A. From the original campus station KFMQ in 1924, to the present day student station KXUA and the region’s NPR affiliate KUAF, the film explores not only the rich history of radio at the U of A, but also what the future holds for campus radio in the face of an ever-changing media landscape. The film draws from interviews with Fayetteville historians, as well as the major players …

Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell

Graduate Theses and Dissertations

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.

Ironman: The Gordon Haller Story, Jacqueline Marie Antoinette Grajeda

Graduate Theses and Dissertations

The documentary film Ironman: The Gordon Haller Story takes a look at an ordinary man who accomplished the extraordinary feat of winning the first Ironman triathlon in 1978. Gordon Haller was born and raised in Oregon before a career in the United States Navy took him to Hawaii where he would eventually participate in the first Ironman competition. He is now a programmer analyst for Walmart, living with his wife in Bella Vista, Arkansas. This 26-minute film includes interviews with Haller as well as his wife, a friend and the director of development at the American Diabetes Association where he …

The Perception Of Bias By University Students With Access To An Education In Ethics: A Study Of The University Of Arkansas Walter J. Lemke Department Of Journalism And The Center For Ethics In Journalism, Kristen Coppola

Graduate Theses and Dissertations

The perception of media bias by students with an education in journalism and access to an education in journalism ethics was explored by juxtaposing two political articles covering the results of the 2016 Super Tuesday presidential primaries for both major parties and requesting students at different points in their education careers to rank them on six semantic differential items. Data was also gathered about the students’ knowledge and use of the Center for Ethics in Journalism. The results did not yield any support for previous research asserting that individuals are more inclined to perceive bias in articles with which they …

A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff

Graduate Theses and Dissertations

The Lester C. Howick Animal Shelter (Howick) is a non-profit organization serving Washington County, Arkansas and the Northwest Arkansas community. This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to accomplish these goals for 2016, a Social marketing plan was developed through research on other non-profit organizations, other animal shelters, communication with the shelter employees, crafting a public service announcement (PSA), and …

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Graduate Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined …

How The University Of Arkansas’ Change In Conference Affiliation Set Off Realignment In Intercollegiate Athletics, Matthew Jones

Graduate Theses and Dissertations

The era of realignment within the conferences that make up the largest football-playing division of the National Collegiate Athletic Association can be traced to one event.

In the 1984 Supreme Court case NCAA v. Board of Regents, the court ruled the NCAA had violated antitrust laws by not allowing individual colleges to negotiate their own TV contracts for football games. The decision nulled and voided existing TV contracts with the NCAA, allowing a free market for colleges. Many programs partnered with the College Football Association to negotiate TV contracts in the 1980s and early ‘90s.

Five years after the Supreme …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …

Homelessness In Arkansas, Nichelle Sullivan

Graduate Theses and Dissertations

This research aims to reveal a realistic narrative about homelessness in Arkansas through the qualitative perspective provided by people directly affected by homelessness. We interviewed experts with both theoretical and applied experience in examining the causes and different pathways into homelessness, as well as some of the avenues that can assist someone to successfully navigate out of homelessness. This research documentary focuses particularly on the experiences of homeless families headed by single women and the challenges they face in resolving homelessness. Qualitative interviews were performed and a website was created that is targeted towards helping others to find the necessary …

Treasonous Patriot: A Comparative Content Analysis Of The Media's Portrayals Of Daniel Ellsberg And Edward Snowden, Kaylin Mcloud

Graduate Theses and Dissertations

On June 9, 2013, the world was introduced to Edward Joseph Snowden, a 29-year-old NSA contractor and the man responsible for the biggest leak of classified government documents in American history. Almost immediately, comparisons were drawn between Snowden and another famous whistleblower--Daniel Ellsberg, the man behind the 1971 release of the Pentagon Papers. The overwhelming rhetoric surrounding the comparison was that Ellsberg was a true American patriot and that Snowden was nothing like him, that he was a traitor. Despite Ellsberg's own claims that he and Snowden are exactly alike, the media still finds Snowden lacking when comparing him with …

The Jim Lindsey Story, Clinton Robert Fullen

Graduate Theses and Dissertations

The history of Arkansas Razorback football is composed of legends, and without a doubt, Jim Lindsey is one of its most successful players—on and off the field. Lindsey won a national championship, became an NFL captain and built a thriving real–estate empire across the South.

Narrated by Dallas Cowboys owner Jerry Jones, “The Jim Lindsey Story” begins in the Arkansas Delta. Back then, Lindsey was simply a small boy who dreamt of playing ball. Weekdays were spent in the cotton fields, and weekends were used for cow–pasture baseball. In time, that boy grew up to be a very big man. …

Turpentine Creek: Arkansas' Refuge, Jacob Paul Bain

Graduate Theses and Dissertations

The goal of this Master's thesis film project was twofold. First, I wanted to explore the problem, huge but relatively unknown, of the ownership of exotic pets in the United States of America. Second, in conjunction with that problem, I wanted to see how Turpentine Creek Wildlife Refuge (TCWR) approached it and what, as an organization, they do to help resolve this problem locally and nationally. In turn, the film also provides an in-depth look at a very unique refuge in the state of Arkansas. Using my own equipment, I shot and edited a short-form documentary about TCWR. The film …

University Public Relations: A Survey Of University Communicators' Efforts To Influence U.S. News & World Report Peer Survey Respondents, Heidi Stambuck

Graduate Theses and Dissertations

This study examined what differences exist between the work of public relations professionals (also called communicators) who are members of CASE, the Council for the Advancement and Support of Education, at colleges and universities ranked in the top 20 by U.S. News & World Report and CASE-member communicators at colleges and universities that are ranked between 21 and 200 in their behavior in four areas: (1) communication goals they consider top priorities, (2) types of communication tasks they perform, (3) types of media in which they purchase advertising, and (4) their rating of audience importance. A survey completed by CASE-member …

Objectivity And Balance In Conflict Reporting: Imperatives For The Media Amid The Tensions In The South China Sea Dispute, Huong Thu Thi Vu

Graduate Theses and Dissertations

This cross-cultural study explores practice of journalists during June and July of 2011, the most recent peak period of the multi-national conflict in South China Sea. It examines factors that influence journalists and news media outlets when reporting a conflict in which their country is a party, using the theory of news framing process and war journalism.

Taak In Sutik (I Want To Return), Jose Lopez Bribiesca

Graduate Theses and Dissertations

The purpose of this film is to have four descendants of the Maya tell their stories and through them, explain four difficult concepts facing the 21st century contemporary Maya:

* How do Mayan languages influence a worldview different than the westernized, globalized worldview?

* How do the media, especially through movies, portray the Maya and other indigenous groups unfairly?

* How have the descendants of the Maya coped with adapting to modernity while keeping their traditions intact?

* How will the four protagonists ensure the protection of their language and their culture when they return home?

Too Big Not To Fail: United States Corporate Media And The 2008 Financial Crisis, Justin Lars Bergh

Graduate Theses and Dissertations

This thesis investigates United States newspaper coverage of the 2008 financial crisis, with a particular focus on the debate that took place in press coverage surrounding the proposed 700 billion dollar Troubled Asset Relief Program (TARP). Specifically, this study aims to understand how, when faced with a crisis that threatened hegemony, the state and economic elites, working in and through media, were able to effectively convince the subordinate classes to consent to state intervention aimed at perpetuating a financial system that has historically profited from the relative financial insecurity of the subordinate classes. In order to understand media's role in …