Social and Behavioral Sciences Commons^™

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Description Of Job Embeddedness In Arkansas County Extension Agents, Anika Parks

Graduate Theses and Dissertations

The Cooperative Extension System (CES) has had a long-standing problem with the retention of its county Extension agents (CEAs), who are in charge of running various programs in over 3,000 counties within the United States. When a CEA leaves a county, voluntarily or involuntarily, the community members are left without that leader, and their needs go unmet, which was proposed to increase voluntary turnover among CEAs even further. Arkansas CES has had its problems with turnover, and studying this issue through the lens of Job Embeddedness Theory was identified as a gap in the literature.

Job Embeddedness Theory is a …

Risk And Return Comparisons Of Pre-Harvest Marketing Strategies, John Leander Turner V

Graduate Theses and Dissertations

This paper analyzes risk and returns associated with pre-harvest corn grain marketing strategies for the state of Arkansas. Farming is characterized by a volatile environment. Numerous risks are taken by producers in order to provide commodities that are bought and sold by various parties in the supply chain. Price, yield, and production costs vary daily and can have large variation between years. Risk and Return Comparisons of Pre-harvest Marketing Strategies examines the effectiveness of using pre-harvest marketing strategies to enhance returns and to mitigate inherent price risk in the Memphis cash corn market. Thirteen strategies are compared to the October …