Social and Behavioral Sciences Commons^™

Animating The Library’S Value: Developing An Information Literacy Cartoon, Karen Bronshteyn

Georgia International Conference on Information Literacy

An academic library was asked to create a brief, compelling, attention-grabbing marketing tool that convinces students to choose library resources over Google. After numerous discussions and a brief student survey, the format of the marketing tool was selected, an animated video, and a ballpark cost was obtained.

Year-end funds were allocated for an animated video to be dubbed “Hunt Library vs. Google”. Followed by an abbreviated vendor selection and an arduous down-payment process, collaborative work began. We provided an example video that we wished to emulate. The video showed a student in a boat fishing (narrated as “drowning”) in a …