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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
It's Only Scary If It's About Me Or My Child: Different Responses To Emotional Appeals Targeting Asthma Awareness, Sandra C. Jones, Samantha L. Reis, Karen M. Larsen-Truong
It's Only Scary If It's About Me Or My Child: Different Responses To Emotional Appeals Targeting Asthma Awareness, Sandra C. Jones, Samantha L. Reis, Karen M. Larsen-Truong
Faculty of Social Sciences - Papers (Archive)
Abstract presented at Australian and New Zealand Marketing Academy Conference, Adelaide, 3-5 Dec 2012