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Faculty of Commerce - Papers (Archive)

Simulation

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Full-Text Articles in Social and Behavioral Sciences

Simulation Modelling And Strategic Change: Creating The Sustainable Enterprise, Patrick M. Dawson, Trevor A. Spedding Jan 2009

Simulation Modelling And Strategic Change: Creating The Sustainable Enterprise, Patrick M. Dawson, Trevor A. Spedding

Faculty of Commerce - Papers (Archive)

This paper highlights the benefits of using discrete event simulation models for developing change management frameworks which facilitate productivity and environmental improvements in order to create a sustainable enterprise. There is an increasing need for organisations to be more socially and environmentally responsible, however these objectives cannot be realised in isolation of the strategic, operations and business objectives of the enterprise. Discrete Event Simulation models facilitate a multidimensional approach to enterprise modelling which can integrate operations and strategic considerations with environmental and social issues. Moreover these models can provide a dynamic roadmap for implementing a change strategy for realising the …


Simulation Down Under, Matthew P. Pepper, Trevor A. Spedding Jan 2008

Simulation Down Under, Matthew P. Pepper, Trevor A. Spedding

Faculty of Commerce - Papers (Archive)

This paper provides a brief literature review of the current applications of simulation in Australia. The paper identi-fies areas that use simulation modeling and dynamic tools for growth and improvement, while also highlighting opportunities for future applications of simulation. The simulation applications highlighted in this paper are focused on some of the most significant issues facing Australia today.


Go*Team: A New Approach To Developing A Knowledge Sharing Culture, L. Warne, Helen M. Hasan, D. Hart Dec 2006

Go*Team: A New Approach To Developing A Knowledge Sharing Culture, L. Warne, Helen M. Hasan, D. Hart

Faculty of Commerce - Papers (Archive)

In the ideal organisational environment, the voluntary transfer of information and knowledge would be the norm, and this understanding would underpin ongoing collective sense-making, leading to appropriate and creative actions for organizational outcomes. Workplaces are full of learning opportunities and in work life, socially based learning is occurring all the time. This paper describes Go*Team, a micro world simulation, for helping enculture the importance of collaborative processes that are at the heart of a knowledge sharing culture. The design of Go*Team and ways of playing the game are discussed, as are ways that Go*Team can be applied in order to …


Simulation Framework As A Multi-User Environment For A Go*Team Game, J. Jagiello, M. Eronen, N. Tay, D. Hart, L. Warne, Helen M. Hasan Jul 2006

Simulation Framework As A Multi-User Environment For A Go*Team Game, J. Jagiello, M. Eronen, N. Tay, D. Hart, L. Warne, Helen M. Hasan

Faculty of Commerce - Papers (Archive)

This paper describes the design and implementation of a computerized team version of the ancient strategy game of Go. The game is called Go*Team, and forms part of a research effort investigating how people and groups coordinate, cooperate and share information, especially in a military network-centric environment. Of particular interest in the research are human or group related factors that may impede or even prevent the successful achievement of such coordination, cooperation and information sharing despite the availability or presence of the technological capability to support it. Accordingly, Go*Team is designed to embed its players in an environment that involves …


To Segment Or Not To Segment? An Investigation Of Segmentation Strategy Success Under Varying Market Conditions, Sara Dolnicar, R. Freitag, Melanie J. Randle Nov 2005

To Segment Or Not To Segment? An Investigation Of Segmentation Strategy Success Under Varying Market Conditions, Sara Dolnicar, R. Freitag, Melanie J. Randle

Faculty of Commerce - Papers (Archive)

A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and the competitiveness of the market environment, a goal that can neither be tackled by purely analytic approaches as there is neither sufficient and undistorted real market data available to deduct findings in an empirical manner. The fundamental idea of the simulation is to increase competition in the artificial marketplace and to study the influence of segmentation strategy and varying market conditions on organisational success. Success/failure is measured using two performance criteria: number of units sold and survival of organisations over 36 periods of time. Three …


The Influence Of Interactions Between Market Segmentation Strategy And Competition On Organizational Performance – A Simulation Study, Sara Dolnicar, R. Freitag Jun 2003

The Influence Of Interactions Between Market Segmentation Strategy And Competition On Organizational Performance – A Simulation Study, Sara Dolnicar, R. Freitag

Faculty of Commerce - Papers (Archive)

A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and the competitiveness of the market environment, a goal that can neither be tackled by purely analytic approaches nor is sufficient and undistorted real market data available to deduct findings in an empirical manner.The fundamental idea of the simulation is to increase competition in the artificial marketplace and to study the influence of segmentation strategy and varying market conditions on organizational success. Success/failure is measured using two performance criteria: number of units sold and survival of firms over 36 periods of time. Three central findings emerge: …