Social and Behavioral Sciences Commons^™

Young Retail Fashion Shoppers: Hunters And Gatherers, Katerina Korlimbinis, Jennifer Thornton

Faculty of Commerce - Papers (Archive)

Store layout and design are crucial components of a retailer's image and reflect a significant percentage of shopper's first impressions of a store - which can either attract or deter potential buyers. However, the current store layout and design of many retail fashion stores largely reflects the shopping preferences of female shoppers, as they shop more frequently and have a greater interest in fashion than men. Given the recent increase in young males shopping for their own clothes, more research and attention needs to be devoted to this target market. Originally content analysis of 17 men's fashion retailers was undertaken …