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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Personality And Motivation Matter In Touring Holidays: A Preliminary Investigation Into Heterogeneity Among Touring Travelers, John Gountas, Sara Dolnicar, Sandra Gountas
Personality And Motivation Matter In Touring Holidays: A Preliminary Investigation Into Heterogeneity Among Touring Travelers, John Gountas, Sara Dolnicar, Sandra Gountas
Faculty of Commerce - Papers (Archive)
Touring travelers represent a significant market in Australia and are expected to play an even larger role in the future. Yet, to date, they are viewed and treated like one large homogeneous market. The aim of the present study was to question this assumption and investigate whether distinct segments exist among touring travelers. Results, based on an empirical study of 430 Australian travelers, indicate that at least two distinct segments can be constructed which differ in travel motivations, sociodemographics, and personality characteristics. These findings can be used to segment and harvest the market of tourist travelers through the development of …
Segmenting The Senior Travel Market By Means Of Travel Motivation - Insights From A Mature Market (Switzerland), Philipp E. Boksberger, Christian Laesser
Segmenting The Senior Travel Market By Means Of Travel Motivation - Insights From A Mature Market (Switzerland), Philipp E. Boksberger, Christian Laesser
Faculty of Commerce - Papers (Archive)
The paper reports on the segmentation of Swiss senior travellers on the basis of their travel motivation. Switzerland is considered a mature market which is why this country serves as a role model for future travel behaviour. In contrast to previous studies, which identified up to six clusters, the results reveal that in the case analysed there are three clusters. Two of them partially represent a life cycle concept: TIME HONOURED BON VIVANTS (phase 1; towards the end of a professional life), and GRIZZLED EXPLORERS (phase 2; from the start of a retired life). These two segments are complemented by …
Understanding Worker Motivation In The Australian Film Industry, M. L. Jones, George K. Kriflik, M. Zanko
Understanding Worker Motivation In The Australian Film Industry, M. L. Jones, George K. Kriflik, M. Zanko
Faculty of Commerce - Papers (Archive)
The Australian Film Industry operates in an environment which is uniquely challenging. Workers in the industry continuously face hardships which outweigh the benefits. This research seeks to understand how workers overcome the hardships and apparently consistently invest inequitable proportions of labour and skills to maximise their performance. Whether people will work hard or not bears strongly on their level of motivation. Motivation in the Australian Film Industry is determined by three sets of identified factors. These are modifiers which stem from the producer’s influence and internal and external drivers which arise from the individual. Using Grounded Theory this research will …