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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester Dec 2021

Nonprofit Narratives: How Two Organizations Use Social Media And Rhetorical Appeals To Address Issues Of Sexual And Domestic Violence, Samuel Hiester

Electronic Theses and Dissertations

Though often seen as a panacea for organizational objectives, nonprofits must be judicious in deploying social media, particularly due to resource limitations. Nonprofits deploy many types and styles of digital texts, including social media. Classical rhetorical appeals can be effective means for achieving positive impact in that context. When used correctly, these ‘digital texts’ can be leveraged for maximum engagement with audiences. This study examines both a large, national organization – the National Sexual Violence Resource Center – and a small, regional one – Branch House Family Justice Center – for not only what sort of digital texts are utilized, …


Positive Body Image And Cognitive Processing Style, Brittney Dumas Jul 2021

Positive Body Image And Cognitive Processing Style, Brittney Dumas

Electronic Theses and Dissertations

Social media use among young people is ubiquitous and has been associated with body image concerns. Though prior work has overwhelmingly focused on “screen time,” increasing evidence highlights the role of subjective social media experiences in driving this association, rather than mere frequency of use. In the current study, body appreciation was tested as a trait-level variable that may protect women from the negative impact of appearance-focused fitspiration images, which have become common in social media platforms. Appearance schema activation and appearance-related self-discrepancy were examined as two social-cognitive processes in which self-protective tendencies may emerge. Fitspiration exposure predicted appearance schema …