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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming, Temitayo Fayemi
College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming, Temitayo Fayemi
Electronic Theses and Dissertations
This thesis measures college students' attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to these brands. The study found that viewers tended to have positive attitudes toward brand placement in reality television and that focus on a brand was a major reason for recall. Furthermore, the study found no significant difference in the recall scores of reality television viewers versus non-viewers and no significant difference …
Surviving Reality: Survivor & Parasocial Interaction, Pedro Davila-Rosado
Surviving Reality: Survivor & Parasocial Interaction, Pedro Davila-Rosado
Electronic Theses and Dissertations
Parasocial interaction is the name that Horton & Wohl coined to describe a viewer's attachmentent toward onscreen persona that they had never physically interacted with (1956). A. Rubin, Perse, & Powell (1985) continued the research and created the Parasocial Interaction Scale. The scale has become the standard in gauging parasocial interaction in various forms of media from soap operas to newscasts. The purpose of this study was top examine parasocial interaction and see if the concept could be applied to the current television trend of reality television. Simultaneously, the study also examined parasocial interaction and its possible connections to loneliness, …