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Full-Text Articles in Social and Behavioral Sciences
College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming, Temitayo Fayemi
College Students' Recall Of And Attitudes Toward Brand Placement In Reality Television Programming, Temitayo Fayemi
Electronic Theses and Dissertations
This thesis measures college students' attitudes toward, and the effectiveness of, brand placement in the genre of reality television. Surveys were used to discover the level of brand recall for the products and brands displayed in reality television programming and to discover viewers' reported reasons for paying attention to these brands. The study found that viewers tended to have positive attitudes toward brand placement in reality television and that focus on a brand was a major reason for recall. Furthermore, the study found no significant difference in the recall scores of reality television viewers versus non-viewers and no significant difference …
Relationship Violence Among College Students: The Predictive Power Of Sociodemographic Characteristicsand Domestic Violence Beli, Erin Nabors
Electronic Theses and Dissertations
This study examines relationship violence among college students, focusing on the predictive roles of their sociodemographic characteristics and domestic violence beliefs. College students experience an extremely high level of abuse among intimate partners, with prevalence rates ranging between 20 and 50%. Since relationship violence among college students is such a widespread problem, it is important to understand what lies at the foundation of this type of abuse. Findings from previous studies demonstrate correlations between sociodemographic characteristics and perpetration of relationship violence as well as correlations between beliefs supportive of abuse among intimate partners and perpetration of relationship violence. However, research …