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Baseball In The Background: Season Ticket Holder Retention In Summer Collegiate Baseball, Susan Wallrich
Baseball In The Background: Season Ticket Holder Retention In Summer Collegiate Baseball, Susan Wallrich
Electronic Theses and Dissertations
The purpose of this study was to investigate season ticket purchasing motives in summer collegiate baseball, specifically in the Northwoods League. The Sport Fan Motivation Scale (Wann, Schrader, & Wilson, 1999) was used in this study to determine fan attendance motives at summer collegiate baseball games. The literature review examines fan motivation, sports as entertainment, and season-ticket holder retention. The results from this study were obtained by administering a modified version of the Sport Fan Motivation Scale (Wann et al., 1999), a 20-question, 5 point, Likert scale survey to season ticket holders of a Northwoods League team. The outcome of …