Social and Behavioral Sciences Commons^™

Heterogeneity In The Preferences And Pro-Environmental Behavior Of College Students: The Effects Of Years On Campus, Demographics, And External Factors, Andrew G. Meyer

Economics Faculty Research and Publications

Models from several social science fields have identified factors that lead to pro-environmental behavior. This research builds on those models by analyzing a survey completed by over 500 undergraduates at a US liberal arts university to examine the characteristics of students that are associated with more environmentally friendly behavior and quantify the desirability of different environmental initiatives. There is evidence that the probability of pro-environmental behavior substantially increases with each additional year that a student spends on campus. The magnitude of the effect is between 4 and 10 percentage points per year, depending on the specific behavior and empirical model. …