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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Marketing Book Collections: Creating Digital Displays Using Alma Analytics, Travis Clamon
Marketing Book Collections: Creating Digital Displays Using Alma Analytics, Travis Clamon
ETSU Faculty Works
Libraries purchase and subscribe to many new book titles each year. Instead of waiting for patrons to find these new titles in Primo, East Tennessee State University decided to develop automated book sliders using data from Alma Analytics. These sliders are now deployed in our subject guides, website, and on our digital displays. This presentation will give participants a high-level overview of our workflow and the tools we used. I'll first go over Alma Analytics, defining collection scopes and required fields. Next, I'll cover our process of retrieving the data via API and formatting the data into a JSON array. …
Marketing Starts Here: Joining Forces With Advertising Students To Charm Milennial Audiences [Poster Session], Rebecca Tolley
Marketing Starts Here: Joining Forces With Advertising Students To Charm Milennial Audiences [Poster Session], Rebecca Tolley
ETSU Faculty Works
No abstract provided.
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
ETSU Faculty Works
The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …
Marketing Your Library, It’S Essential, Martha F. Earl, Kathy Campbell, Leslie G. Adebonojo
Marketing Your Library, It’S Essential, Martha F. Earl, Kathy Campbell, Leslie G. Adebonojo
ETSU Faculty Works
No abstract provided.