Social and Behavioral Sciences Commons^™

The New Media Frontier: How Social Media Affects Partisan Attachments, Candidate Evaluations, And Political Emotions, Justin Allen Rose

Doctoral Dissertations

This dissertation seeks to further our understanding of individual social media use on polarization, evaluation of political candidates, and political emotions. Three separate articles are utilized to illuminate the effects of individual social media use. The first article pushes forward a theory which argues that social media is uniquely positioned to affect partisan feelings due to its propensity to lead individuals into echo chambers—online places that reinforce their existing opinions and attitudes. The second argues that social media plays into the hyper-partisan nature of the American political landscape, and by way, putting forward an atmosphere which will lead individuals to …