Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
The Quotidian Quantifier: Fitness Tracking And The Mundanity Of Surveillance, Marianne Neal-Joyce
The Quotidian Quantifier: Fitness Tracking And The Mundanity Of Surveillance, Marianne Neal-Joyce
Doctoral Dissertations
This dissertation uses the rise of wearable fitness tracking as a lens through which to examine the predominance of quantification in everyday life. With over a third of U.S. adults owning a tracker, the increased use of body-surveilling technologies provides an opportunity to investigate some central sociological questions. In this project, I ask why individuals track their health behaviors with technology and how we may understand this behavior in the context of medical and corporate interests. I further ask how people think about the privacy implications of their use and what concerns they have about data collection and sharing. I …
We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter
We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter
Doctoral Dissertations
In this paper, the author examines advertising on the video game live streaming platform, Twitch. Using a 2 (presence/absence of Transparasocial Interaction) x 2 (presence/absence of self-disclosure by the streamer), this study seeks to gain a better understanding of community perceptions of influencers, and advertising on the Twitch platform, a subject that is only recently becoming a topic of interest for advertising scholars.