Social and Behavioral Sciences Commons^™

Integrated Impression Management: How Ncaa Division I Athletics Directors Understand Public Relations, Angela N. Pratt

Doctoral Dissertations

The sport industry has become an enormous cultural and economic force across the globe. Yet it is one that is largely understudied in regards to public relations. In the United States, intercollegiate athletics—particularly football and men’s and women’s basketball—garners a tremendous amount of attention from media, the government, sports fan communities, merchandisers and scholars. However, there is scant research on public relations within intercollegiate athletics departments.

Therefore, the purpose of this study is to learn how intercollegiate athletics directors (ADs) from National Collegiate Athletic Association (NCAA) Division I institutions with major basketball programs understand public relations, overall and in the …