Social and Behavioral Sciences Commons^™

The Effect Of Color On Character Recognition: A Study Of The Oregon License Plate, Frank R. Dennis

Dissertations and Theses

This study investigated character color changes on the current Oregon license plate in an attempt to rectify character recognition problems currently experienced with personalized license plates. Red-violet, brown, and purple were tested against the blue color currently used on the Oregon license plate's characters. Aesthetic-preference analyses were conducted to ensure that the potential character color changes maintained the appeal of the current plate. A standard recognition paradigm was used to test errors in letter recognition for the 4 colors.

Fifty-four subjects with normal or corrected normal visual acuity and normal color vision were solicited from undergraduate psychology courses. All 54 …