Social and Behavioral Sciences Commons^™

Analyzing Nation Branding Through Public Relations Lenses-- The Case Of The 2008 Olympics Opening Ceremony, Ruoshi Li

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Abstract

Studies across several disciplines, including marketing, political science and culture studies, have already touched on the concept of nation branding. Different experts with distinct academic backgrounds look at nation branding from different angles. This paper first takes a critical review of the conceptualizations of nation branding and then revisits the public relations theories, followed by a synthesis of public relations concepts with nation branding in a case study of the Beijing 2008 Opening Ceremony. It also seeks to open a conversation within the field of communication and public relations on the trend of nation branding. With an aim of …

Investor Relations: A Study Of Perceived Fundamental Skills And Practices In Corporations And Agencies, Shuyi Li

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Today, the importance of investor relations as a strategic management function in publicly held companies is growing. In the interdisciplinary field of investor relations, professionals need both finance and communication expertise to achieve effective investor relations results. This paper investigates investor relations professionals' perceptions of the fundamental skills and practices needed in corporations and agencies through an online self-administered survey. It finds that the professionals perceived relationship-building skills with media and the investment community to be the most important. A knowledge of information disclosure process, senior management assistance and crisis communication management were also seen as important. The professionals indicated …

The Role Of Ethical Evaluation Of Corporate Social Responsibility In The Perception Of Corporate Hypocrisy, The Intention Of Opinioned Communication And Behavior Toward A Firm, Kyujin Shim

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Corporate hypocrisy refers to publics' negative perception of CSR (Corporate Social Responsibility) as a result of ethical attribution of CSR to normative ethics, and thus can be a useful indicator of the disappointing and ineffective role of CSR programs geared toward raising publics' goodwill toward a firm. However, scant scholarly effort has been made to explore the concept of corporate hypocrisy in relation to corporate issues and crises, publics' ethical orientation, cultural and national influence, and polarized sentiments toward global business in the media landscape. These aspects collectively constitute the unpredictable, uncontrollable public opinion, in particular the opinion of the …