Social and Behavioral Sciences Commons^™

Viewers' Perceptions Of Gender Roles On Television, Susan Barbara Prager

Dissertations, Theses, and Capstone Projects

This dissertation develops and applies a method for studying viewers' perceptions of gender roles on television. Two hypotheses–selective perception and oversocialization–were tested. In contrast to other studies which rely on subjects' long-term memories, subjects were shown a tape of One Day at a Time, a popular television show, immediately prior to responding to a questionnaire on the show. Subjects were also asked for demographic data and administered the Demplewolff Sex Role Attitude Test. T-Tests and correlations were done, using groups formed around the sex role attitudes of the subjects (as measured by the Demplewolff Sex Role Attitude Test), as …

Working At Home And Being At Home: The Interaction Of Microcomputers And The Social Life Of Households, Jamie L. Horwitz

Dissertations, Theses, and Capstone Projects

Not until the recent upsurge of interest in microcomputers and home work has attention been devoted to the household as a setting for technical learning and invention, or organizational and independent work. Drawing upon theoretical implications of research on industrial technology and the household, this study contributes to the development of an empirical basis for understanding the first ten years of microcomputer use at home.

The environmental approach to this psychological study includes two stages. In the first, a survey and content analysis of over 400 articles in mainstream periodicals and national newspapers revealed that since 1976 the representation of …

Working At Home And Being At Home: The Interaction Of Microcomputers And The Social Life Of Households, Jamie Horwitz

Dissertations, Theses, and Capstone Projects

Not until the recent upsurge of interest in microcomputers and home work has attention been devoted to the household as a setting for technical learning and invention, or organizational and independent work. Drawing upon theoretical implications of research on industrial technology and the household, this study contributes to the development of an empirical basis for understanding the first ten years of microcomputer use at home.

The environmental approach to this psychological study includes two stages. In the first, a survey and content analysis of over 400 articles in mainstream periodicals and national newspapers revealed that since 1976 the representation of …