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Full-Text Articles in Social and Behavioral Sciences
Shifting A Culture, Ardeshir J. Arjomand
Shifting A Culture, Ardeshir J. Arjomand
Communication Senior Capstones
What is popular culture and how does it influence us? How can we be more critically aware consumers of media messages? Are we always "online", or is there some way we can disconnect? These are the questions I've attempted to define through my research and experience studying contemporary "pop culture". Consider this a beginner’s guide on how to become aware of and deal with the constant bombardment of media messages, and how to become a filter for content, rather than a sponge. As critical consumers of media we can cater our consumption to better suit our needs and lifestyles. This …
Doing Gender: Cars And Culture In The United States, Adrian L. Zavala
Doing Gender: Cars And Culture In The United States, Adrian L. Zavala
Communication Senior Capstones
This qualitative research study aims to define and describe gender stereotypes and car culture. It will also explain how these stereotypes influence car culture and vice versa. This paper aims to explain how the mass media uses car culture in the United States and imposes gender stereotypes. The mass media I will be discussing includes but is not limited to commercials and magazine adverts. This paper asserts that by portraying what it means to be a man and what it means to be a woman, car companies build car culture and use pre-existing constructs of gender for marketing it. According …