Social and Behavioral Sciences Commons^™

As Predicted: Fact And Improbability In News Coverage Of Astrology, Rick Clifton Moore

Communication Faculty Publications and Presentations

This study examines a recent eruption of news about astrology. For a theoretical lens, it uses contemporary research on how traditional news values might allow what some have labeled "mystical" ideas to maintain public acceptance in spite of scientific evidence against them. As a contrast to that approach, a different perspective by Neil Postman is provided, an approach that suggests the dominant media of our culture will have as much impact as will professional practice in determining the nature of our messages. In investigating a group of news stories that questioned the validity of key astrological principles, the current study …