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Customer Research Helps In Applying Crm For Surviving In Recession, Syeda Rakhshanda Mustafa
Customer Research Helps In Applying Crm For Surviving In Recession, Syeda Rakhshanda Mustafa
Business Review
The purpose of this research paper is to come up with ideas on the, how Customer Relationship Management (CRM) can be used in the most effective and productive manner in order to save companies and minimize the effects of recession. The researcher has tried to focus on those strategies that are best to overcome recession and companies could adopt them in order to overcome downfall and decline in profits. This paper also explores the idea that how helpful is CRM to recover at that time. This research paper is of considerable importance as the world is experiencing global recession and …