Social and Behavioral Sciences Commons^™

Going Viral: A Qualitative Analysis Of The Anti-Vaccine Movement & Social Media, Corinn Evancho Schumacher

Boise State University Theses and Dissertations

In the recent years of the rise of Web 2.0, health information has become more accessible. With this shift has come a reliance on social media to inform and educate the masses on vaccines. With the introduction of the Covid-19 vaccine, the conversation surrounding vaccines moved to the forefront of the United States’ zeitgeist from late 2021 to early 2022. In this research, I conducted a case study on the communication surrounding vaccines on social media while examining specific Facebook groups that advance the misinformation surrounding vaccines. I examined over 300 posts from four public Facebook groups in order to …