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Full-Text Articles in Social and Behavioral Sciences
2014 Journalism Graduate Skills For The Professional Workplace: Expectations From Journalism Professionals And Educators, Bernard Mccoy
2014 Journalism Graduate Skills For The Professional Workplace: Expectations From Journalism Professionals And Educators, Bernard Mccoy
Bernard R. McCoy
With 2015 graduations approaching, accuracy, ethical principles, and good news judgment were identified as top skills college journalism graduates should possess for the professional workplace, according to a national survey of journalism educators and professionals. There are sharp differences, though, between respondent groups over how well college journalism programs are doing preparing journalism graduates for journalism careers, as well as the perceived importance of social media, mobile, and digital reporting skills. The survey asked journalism professionals and educators to rank skills and experiences journalism graduates need for the professional workplace. Respondents included 665 professional journalism managers, non-managers, and educators. Respondents …
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Bernard R. McCoy
Journalism and Public Relations have had a long and often contentious relationship. It is rare when journalists and advertising/PR specialists work well together in the real world. It is equally rare when advertising, public relations and journalism students work together as part of their classroom education. This pilot mixed methods study explored the perceptions journalism and public relations majors had about each other’s professions. The experimental group was comprised of 40 journalism and public relations majors who worked together covering a national event in an immersive college class. The control group included 68 students who participated in a more traditional …