Cuba’S Historical Tryst With Economic Development And Future Pathways, Babu P. George, Tony L. Henthorne, Maximiliano E. Korstanje Prof
Nov 2018
Cuba’S Historical Tryst With Economic Development And Future Pathways, Babu P. George, Tony L. Henthorne, Maximiliano E. Korstanje Prof
Babu George
This paper inspects the historical development of Cuba put against its challenges in promoting tourism. Due
to internal and external pressures, the economic development opportunities for Cuba were largely limited
to tourism – despite the best efforts by the Cuban authorities to diversify its economy. Drawing insights
from the strategy literature, the competitive advantage of Cuba in tourism is explained. We trace the
pathways the Cuban economy and society took in Cuba’s its tryst with tourism as the primary development
driver. Particular thrust is given to Cuba – Soviet bonhomie and the “special period”. We conclude the
discussion by highlighting …
Choosing The Right Kind Of Accreditation For A Business School: A Comparison Between Aacsb, Acbsp, And Iacbe, Babu P. George
Nov 2018
Choosing The Right Kind Of Accreditation For A Business School: A Comparison Between Aacsb, Acbsp, And Iacbe, Babu P. George
Babu George
This paper offers a comparison of the accreditation standards of three CHEA and US Department of Education recognized business school program accreditation agencies - AACSB, ACBSP, and IACBE. It also discusses the relative challenges and benefits of achieving accreditation by these agencies. While the choice for business schools is often not very clear and is a long drawn negotiated process involving different interest groups, this paper will nevertheless offer some basis of comparison among the accreditation agencies. The author draws heavily from his own personal experiences leading accreditation efforts in various US based and international b-schools and proposes the merits …
The Dark Side Of Creative Tourism: A Philosophical Dialogue With Culture, Babu P. George
Dec 2017
The Dark Side Of Creative Tourism: A Philosophical Dialogue With Culture, Babu P. George
Babu George
This manuscript interrogates the epistemological limitations of creative tourism, which is framed technically within “cultural tourism”. Discussing the old prejudices and paternalist discourses of colonialism, where “science” developed an uncanny sentiment of protection and submission for aboriginals, “cultural tourism” emulates old forms of domination, in a context of extremes and economic crisis. If creativity only works in contexts of scarcity, it would be interesting to understand capitalism as a cultural project that shows some problems to understand the “ non-European other” and environmental resources.
Faculty Support For Internationalization: The Case Study Of A United States Based Private University, Babu P. George, Marta Almeyda
Dec 2017
Faculty Support For Internationalization: The Case Study Of A United States Based Private University, Babu P. George, Marta Almeyda
Babu George
Universities around the world are internationalizing themselves at a higher pace than even seen before. Faculty support is recognized as critical for the success of the internationalization mission. However, faculty motivation and commitment are often taken for granted; administrators direct most of their attention to tackling partnership issues and managing the external environment. This paper unravels certain critical issues associated with faculty support for internationalization in a small private university located in a US jurisdiction area. Data show that absence of an institutional structure for effective organizational communication would result in imperfect information about internationalization being circulated. Also, incentives like …
What Determines Tourist Adoption Of Smartphone Apps? An Analysis Based On The Utaut-2 Framework, Babu P. George
Dec 2017
What Determines Tourist Adoption Of Smartphone Apps? An Analysis Based On The Utaut-2 Framework, Babu P. George
Babu George
Purpose
This study aims to identify factors affecting tourists’ intention of using travel apps installed on their smartphones.
Design/methodology/approach
Survey methodology. A questionnaire was developed largely based on the available scales in the published literature. A total of 389 participants responded to the survey, out of which 343 valid responses were obtained for statistical analysis.
Findings
Significant predictors of smartphone app usage intention included performance expectancy, social influence, price saving, perceived risk, perceived trust, and prior usage habits. Usage behavior was largely mediated by usage intention, except in the case of habits. Contrary to the expectation, factors like hedonistic motivation, …
Perceptions Of Top Management About The Total Rewards Statement: A Case Study In The Retail Sector, Dale J. Albrecht, Babu P. George
Dec 2017
Perceptions Of Top Management About The Total Rewards Statement: A Case Study In The Retail Sector, Dale J. Albrecht, Babu P. George
Babu George
A total rewards statement (TRS) is a summary of compensation, benefits, and perquisites that an employer provides to their employee. This qualitative case study examines the TRS related perceptions of senior managers of a large retail company headquartered in the US and operates over 3,000 retail locations across the United States and Mexico. In particular, it investigates whether employees have a change in their perceptions of their employers in the light of TRS adoption. The findings suggest that employees react to TRS in a manner that broadly aligns with the tenets of the social exchange theory and the theory of …
Cross-Cultural Competence As A Basis Of The Competitive Advantage Of The United States In Medical Tourism, Babu P. George
Dec 2017
Cross-Cultural Competence As A Basis Of The Competitive Advantage Of The United States In Medical Tourism, Babu P. George
Babu George
This chapter is an attempt to extend the construct of cross cultural competence into the domain of medical tourism. One of the bases of competitive advantage in international medical tourism is cross cultural competence. While medical treatment in the U.S. is inherently expensive, cross cultural competence could act as a compensating lever. The U.S. hospitals employ a racially and ethnically diverse workforce, many of whom are recent migrants from different parts of the world. This makes overseas patients feel “at home” while they are admitted for treatment in the US hospitals. The authors provide a theoretical basis for further development …
Understanding Church Growth Through Church Marketing: An Analysis Of The Roman Catholic Church’S Marketing Efforts In Ghana, George Obeng Appah, Babu P. George
Dec 2017
Understanding Church Growth Through Church Marketing: An Analysis Of The Roman Catholic Church’S Marketing Efforts In Ghana, George Obeng Appah, Babu P. George
Babu George
Dwindling church membership coupled with the pressing need for raising resources have made it essential for churches to understand the laity’s expectations about religious organizations and act upon them. For good or bad, there is an increasing influx of marketing philosophies and principles into the churches’ everyday practices. This paper reviews the extant literature on church marketing and highlights opportunities for market oriented managerial actions for church growth. Challenges in adapting the marketing concept to the promotion of faith and the sale of religious objects are identified. Finally, a brief case study of the marketing activities of the Catholic church …
Key Concepts Surrounding The Theory Of Leadership, Babu P. George
Dec 2017
Key Concepts Surrounding The Theory Of Leadership, Babu P. George
Babu George
No abstract provided.
The Development Of A Competency Model And Its Implementation In A Power Utility Cooperative: An Action Research Study, Babu P. George
Dec 2017
The Development Of A Competency Model And Its Implementation In A Power Utility Cooperative: An Action Research Study, Babu P. George
Babu George
Purpose – The purpose of this paper is to trace the development of a competency model in a medium-scale
power utility company located in the Midwest USA.
Design/methodology/approach – The model is developed based on insights drawn from the literature,
company documents, and primary interviews with the key company stakeholders. The research process was
carried out according to the guidelines of action research methodology.
Findings – Competencies required for employees were identified and operationally defined. Existing
competencies were inventoried and superimposed on the required competencies. Gaps in competency
presence and proficiency levels were noticed. The competencies required for effective performance …
