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Full-Text Articles in Social and Behavioral Sciences
The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee
The Impact Of The Csr Messages Type On Corporate Image: A Cross-Cultural Investigation, Hansen Lee
All Theses
This study investigates the impact of internal and external CSR messages on corporate image within a cross-cultural context. A 3 x 2 between-subjects experiment was conducted to examine the effects of CSR message types on general corporate image, trust, and credibility among U.S. and Chinese participants. The results revealed that U.S. and Chinese participants displayed varying levels of perceived corporate image and credibility. Chinese participants exhibited higher levels of trust, corporate image, and credibility after receiving CSR messages, regardless of type. Significant interaction effects were noted between CSR message type and culture on corporate image and credibility. Chinese participants had …
Cultural Differences As A Moderator Of Perceptions Of Injustice And Workplace Deviance, Amber Schroeder
Cultural Differences As A Moderator Of Perceptions Of Injustice And Workplace Deviance, Amber Schroeder
All Theses
Previous research has suggested that organizational justice perceptions are negatively related to workplace deviance, but the impact of individual cultural orientations has rarely been considered. Thus, the current paper examined individualism and collectivism as moderators of the justice-deviance relationship. Results suggested that injustice was more likely to lead to deviant workplace behavior in individuals high on individualism or low on collectivism than in individuals on the opposite ends of these spectrums. Practical implications and study limitations are discussed.