Social and Behavioral Sciences Commons^™

The Effect Of Immediacy And Salience Questionnaire Response Rates, Audrey Matsumoto

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

In this study, a theory that identified salience and immediacy as two constructs that significantly determine questionnaire response rates was tested. This theory emphasized the importance of identifying and rating factors that impact the immediacy and salience of a questionnaire to a specific population. It was proposed that factors that make a questionnaire highly immediate and salient to a given population should be identified first, and then implemented into the construction and administration of the questionnaire. In this way, researchers can manipulate the variables, which will maximize the response rate for their specific population before distribution. A questionnaire that is …