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Full-Text Articles in Social and Behavioral Sciences
Rethinking Context: Leveraging Human And Machine Computation In Disaster Response, Sarah Vieweg, Adam Hodges
Rethinking Context: Leveraging Human And Machine Computation In Disaster Response, Sarah Vieweg, Adam Hodges
Adam Hodges
Human-computer systems that treat context simply as enumerated facts, rules, or axioms about the surrounding physical and social environment will always have trouble handling information requiring human pragmatic interpretation. One way to overcome such limitations is to draw upon human pragmatic awareness to create hybrid systems capable of both extracting large quantities of data and processing that data in a way that is meaningful to users.
‘Yes, We Can’: The Social Life Of A Political Slogan, Adam Hodges
‘Yes, We Can’: The Social Life Of A Political Slogan, Adam Hodges
Adam Hodges
Political campaigns are often associated with short, catchy slogans, such as the “yes, we can” catchphrase of the Obama campaign in 2008. Slogans such as these do important political work by reminding the public about the candidate as well as the ideas the candidate represents. Even in situations where detailed rehearsals of the candidate’s positions on issues are not possible, slogans index and reinforce those ideas in the minds of voters. Drawing on the Bakhtinian inspired idea of intertextuality, this chapter illustrates the way slogans enter into social circulation as intertextual series and gain traction in American public discourse. The …