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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Real Men Go Green: Environmentalism, Threatened Masculinity, And Identity Recovery, Gabrielle H. Wilson
Real Men Go Green: Environmentalism, Threatened Masculinity, And Identity Recovery, Gabrielle H. Wilson
WWU Graduate School Collection
Masculinity is a precarious and highly valued social identity. Threatening masculinity leads to a range of compensatory responses to recover manhood, which may also impact men’s engagement in sustainable behaviors. Men might embrace or avoid pro-environmentalism when a masculine or feminine gender identity is signaled. The current research applied processes of gender socialization and identity maintenance to the context of environmentalism across two studies. Overall findings showed that masculinity threats can have varied consequences in sustainable contexts, moderated by men’s level of identification with their gender. Study 1 (N = 208) examined if pro-environmental behaviors acted as a threat …
Clearcut Persuasion? Audience Cognition Of Mediated Environmental Advertising Through The Lens Of The Elaboration Likelihood Model, Derek Moscato
Clearcut Persuasion? Audience Cognition Of Mediated Environmental Advertising Through The Lens Of The Elaboration Likelihood Model, Derek Moscato
Journalism Faculty Publications
Through the theoretical lens of Petty and Cacioppo’s Elaboration Likelihood Model (ELM) and using the case of Oregon Wild and its campaign against clear-cut logging on public lands, this study explores the impact of media coverage of contentious activist advertising on audiences. A survey with experimental conditions measures attitudes of audiences exposed to this interplay of advocacy communication. The study assesses partiality toward the sponsor organization, a willingness by the target audience to act on its behalf, and an understanding of the central environmental issue. Differences between gender in reception of the campaign and coverage also are examined. By examining …
The Presence Of Rhetoric: A Content Analysis Of The Estonian American National Council’S Documents From Estonia, 1986-1989, Michael Redlinger
The Presence Of Rhetoric: A Content Analysis Of The Estonian American National Council’S Documents From Estonia, 1986-1989, Michael Redlinger
WWU Graduate School Collection
In 1991, Estonia formally gained its independence following years of public protest against the Soviet Union and its policies. In 1987, Soviet plans to expand phosphate mining operations in Estonia were made public on live television. That year, independence advocates began to incorporate the environmental grievances of protesters, who were concerned with severe and increasing industrial pollution, into underground publications and protest speeches. Protests in 1987 helped lead to the cancellation of Soviet plans to expand open-pit phosphate mining operations in the Rakvere area -- an important headwater region in eastern Estonia. The project’s cancellation by the Soviet government marked …