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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Media Coverage On Human-Bear Encounters, Robin Hall
Media Coverage On Human-Bear Encounters, Robin Hall
WWU Honors College Senior Projects
Human-bear encounters are on the rise as human recreation and settlement continues to expand and encroach upon bear habitat. As these encounters increase, so does the news and media coverage of encounters that affect societal attitudes toward bears, their habitat, and their conservation. In this paper I will explore the implications of media coverage on human-bear encounters, including management techniques and critiques that influence media coverage and bear populations. The basis for my study was founded on the research question, “How does local media coverage of bear encounters impact societal perceptions of bears?” Using content analysis of 59 local news …
Disrupting Social Order: Proposed Mechanisms To Altering Societal Perceptions On The Outcomes Of Trauma In Veterans Diagnosed With Ptsd, Clairiz Nel
WWU Honors College Senior Projects
The lives of individuals are affected by the narrative created by the majority. This societal narrative is oftentimes distorted, reflecting the attitudes showcased in the media, resulting in the alienation of certain populations. Veterans diagnosed with Post-traumatic Stress Disorder (PTSD) is one such group and the focus of this activist essay. Despite the grievous sacrifices made in the name of honor, freedom, and national security, American veterans continue to wage a war closer to home as they struggle to reintegrate into society. The portrayal of war experiences in traditional media (i.e. News networks) and productions media (i.e. cinema) propagates stigmatization …
The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato
The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato
Journalism Faculty Publications
Patagonia’s 2014 documentary DamNation marks a compelling and unconventional milestone in the evolution of corporate social responsibility (CSR) as public relations practice. The company drew from commercial acumen but also grassroots organizing, moving its CSR initiative closer to a form of social and environmental activism. This study, especially relevant for strategic communicators focused on CSR and sustainability issues, assesses DamNation’s impact upon Patagonia’s audience in terms of message effectiveness, company reputation, and willingness to act on Patagonia’s behalf in addressing the issue of dams. An online survey with experimental conditions was used to measure audience views on Patagonia’s campaign, as …