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Social and Behavioral Sciences Commons

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Western Kentucky University

Advertising and Promotion Management

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Full-Text Articles in Social and Behavioral Sciences

Ua12/2/1 Best Of The Hill, Wku Student Affairs Apr 2021

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald, includes articles:

  • Spainhoward, Emma. Editor’s Letter
  • WKU Favorites
  • Adjusting to Apartment Life During a Pandemic
  • Food & Drink
  • Things to Do
  • Miscellaneous
  • Clothing & Gifts


Ua12/2/1 Fit 2020, Wku Student Affairs Oct 2020

Ua12/2/1 Fit 2020, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fitness, includes articles:

  • Dees, Marshall. Nostalgic Fun for the Child in You
  • Rock Steady, Rock Strong – Boxing
  • Dowell, Macie. Red Towel Workouts
  • Bowling Green Course Welcomes New Golfers – Bowling Green Parks & Recreation
  • Get Out, Get Fit – Parks
  • Gym Jams


Ua12/2/1 Housing Guide, Wku Student Affairs Feb 2020

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Wysong, Morgan. Greek Hand-Me-Down Home – Cabell Castle, Phi Gamma Delta
  • Norvell, Abbey. 3 Ways to Resolve Roommate Conflicts
  • Wysong, Morgan. Décor Dupes
  • Crawford, Ashlyn. House Hunting on the Hill
  • Harper, Beckah. DIY Natural Cleaners
  • Harper, Beckah. Becoming a Plant Parent
  • Hughes, Gabe. What’s In Your Fridge?
  • Brandt, Jess. What to Look for In a Lease
  • Brandt, Jess. What Dorm Personality Are You? – McLean Hall, Hilltopper Hall, Minton Hall, Meredith Hall, Pearce-Ford Tower


Ua12/2/1 Best Of The Hill, Wku Student Affairs Apr 2018

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Archives Records

College Heights Herald magazine rating restaurants, stores, bars and music.


27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce Aug 2016

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …


Ua68/17/2 Potter College Of Arts & Letters Theatre & Dance Western Players / Summer Players, Wku Archives Jan 2015

Ua68/17/2 Potter College Of Arts & Letters Theatre & Dance Western Players / Summer Players, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Western Players theater group including the Summer Players.


Ua1c11/62 Potter College Of Arts & Letters Photo Collection, Wku Archives Jan 2015

Ua1c11/62 Potter College Of Arts & Letters Photo Collection, Wku Archives

WKU Archives Collection Inventories

Photographs pulled from Potter College of Arts & Letters records.


[Sabbatical Report], Joanna Phillips Apr 2014

[Sabbatical Report], Joanna Phillips

Sabbatical Reports

Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.


Ua68/1/2 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Events, Wku Archives Jan 2014

Ua68/1/2 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Events, Wku Archives

WKU Archives Collection Inventories

Records created by the Potter College of Arts & Letters Dean's Office regarding events, performances, series, conferences, and lectures sponsored or produced by Potter College for faculty, staff, students and general public.

Includes records related to the Cultural Enhancement Committee, Fine Arts Festival, Faculty Lecture Series, Visual & Performing Arts and Kentucky Heritage Project.


“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child May 2012

“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child

Mahurin Honors College Capstone Experience/Thesis Projects

This thesis documents the campaign “Make Your Move. Choose Your Food.” This healthy lifestyles empowerment campaign was one of six conducted in Bowling Green, Kentucky during February 2012 for the Public Relations Student Society of America’s (PRSSA) 2011-2012 Bateman Case Study Competition through the public relations capstone courses Journalism 454 and 456. The objective of this campaign was to encourage children, teenagers, parents, educators and community organizations to improve their individual health and the health of the community. My team, consisting of four public relations seniors and myself, created three overall objectives grounded in research, planned strategies specific to our …


[Owning My Own Business], Dominique T. Dillard Feb 2012

[Owning My Own Business], Dominique T. Dillard

Undergraduate Research Award

No abstract provided.


Ua19/13 Athletic Marketing, Wku Archives Dec 2010

Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.


Wku Sife Team Places Second At Nationals, Sife, Wku, J. Krist Schell, Director, Center For Entrepreneurship & Innovation May 2010

Wku Sife Team Places Second At Nationals, Sife, Wku, J. Krist Schell, Director, Center For Entrepreneurship & Innovation

SIFE (Students In Free Enterprise)

No abstract provided.


Western Kentucky University Annual Report 2010: Bridging The Gap, Sife, Wku Jan 2010

Western Kentucky University Annual Report 2010: Bridging The Gap, Sife, Wku

SIFE (Students In Free Enterprise)

No abstract provided.


Collins, Ellen (Fa 176), Manuscripts & Folklife Archives Apr 2009

Collins, Ellen (Fa 176), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 176. Paper: "Finding Folklore in Magazine Ads," written by Ellen Collins for a Western Kentucky University folk studies class. "Parents Magazine" photographs referenced.


Ua12/4 Stall Street Journal, Vol. 1, Wku Health Services Jan 2009

Ua12/4 Stall Street Journal, Vol. 1, Wku Health Services

WKU Archives Records

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.


Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives Jan 2009

Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives

WKU Archives Collection Inventories

Small collections of personal papers and oral histories relating to the Western Kentucky University.


Ua1c8 Logos & Symbols Photos, Wku Archives Jan 2008

Ua1c8 Logos & Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of Western Kentucky University and its predecessors.

  1. Athletics
  2. Illustrations / Artwork


Ua95/1 Glasgow Normal School Publications, Wku Archives Jan 2008

Ua95/1 Glasgow Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Glasgow Normal School. The series includes the first catalog, a pamphlet and James Cornette's history of the school.


Ua95/2 Glasgow Normal School Ads, Wku Archives Jan 2008

Ua95/2 Glasgow Normal School Ads, Wku Archives

WKU Archives Collection Inventories

This series consists of an advertisement clipped from the April 28, 1888 Louisville Courier-Journal.


Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives Jan 2008

Ua1f Wku Archives Vertical File - Regents 1995-2008, Wku Archives

WKU Archives Records

Digitized vertical file materials regarding WKU Board of Regents.


Ua30/2 Visitor's Guide & Campus Map, Wku Parking & Transportation Services Jan 2008

Ua30/2 Visitor's Guide & Campus Map, Wku Parking & Transportation Services

WKU Archives Records

Western Kentucky University campus map includes advertisements for local Bowling Green businesses.


Ua12/2/1 College Heights Herald, Vol. 76, No. 20, Wku Student Affairs Nov 2000

Ua12/2/1 College Heights Herald, Vol. 76, No. 20, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

  • Loyal, Taylor. Students Sound Off on Election 2000 – Politics
  • Youngman, Sam. U.S. News Rankings Overlook Western
  • Ragan, Jason. Sorority Hall Finally Gets a Name – Meredith Hall
  • Youngman, Sam. Parties Vie for College Vote – Politics
  • There’s No Excuse for Voter Apathy – Politics
  • Grady, Brian. Editorial Cartoon Goalposts
  • Ramge, Jim. The Spirit Is Back – Football
  • Lipscomb, Robbie. South Campus Is Ignored
  • It’s a Grand Night for Ohio Valley Conference Champions, Fans
  • Hawkins, Allen. Al Gore, Democrats Work for College Students
  • Morrison, Ryan. George W. Bush the …


Ua12/2/1 College Heights Herald, Vol. 76, No. 19, Wku Student Affairs Oct 2000

Ua12/2/1 College Heights Herald, Vol. 76, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

  • Warren, Brandy. $80 Fee Increase Passes – Regents, Athletics Fee
  • Moore, Brian. Ohio Valley Conference Champions – Football
  • Lynch, Caroline. University Settles Three Harassment Lawsuits – Jessica Allen, Janet Short, Tammy Collins, Wayne Jones
  • Dawes, Jennifer. Hell House Draws Protesters, Large Crowd – Diversity Coalition, Green Party, Demonstrations, Victory Hill Ministries
  • Hall, Rex. Gated Lots Damaged After Tops’ Victory – Parking & Traffic Services, Vandalism
  • Fee Hike Shows Regents Don’t Care – Athletics Fee
  • Grady, Brian. Editorial Cartoon WKU Athletics Trick or Treating for Cash
  • Lanter, Charlie. Student Government …


Ua12/2/1 Homecoming, Wku Student Affairs Oct 2000

Ua12/2/1 Homecoming, Wku Student Affairs

WKU Archives Records

Special homecoming edition of the College Heights Herald:

  • Walsh, Erica. A Picture of Excellence – Journalism & Broadcasting
  • Haarstad, Havard. Homecoming a New Experience for Most International Students
  • Batcheldor, Matt. Traditions Make Student Ponder the Highlights of Life on the Hill
  • Bennett, Jacob. Raise the Roof Gets Mixed Reaction From All
  • Loyal, Taylor. Writer’s Grandparents See Hill As a Much Different Place – Charles Loyal, Bettie Loyal, Reminiscing
  • Walsh, Erica. Last of Photo’s Founders Will Retire After 25 Years – Mike Morse
  • Darr, John. Homecoming Will Be Huge This Weekend
  • Queen, Chad. Past Football Teams to Be Honored
  • Corcoran, Kate. …


Ua12/2/1 College Heights Herald, Vol. 76, No. 14, Wku Student Affairs Oct 2000

Ua12/2/1 College Heights Herald, Vol. 76, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

  • Lynch, Caroline. Committee Endorses $80 Fee Increase – Regents, Athletics Fees
  • Dawes, Jennifer. Feminist Speaking Tonight – Susan Faludi
  • Lynch, Caroline. Gary Ransdell Approves $100 Contribution Increase – Health Insurance, Employee Benefits
  • Warren, Brandy. Topline Replaced with Online Registration Service, Topnet – Registrar
  • Uhde, Andrea. Trina & Trick Daddy to Perform at Corvette Museum – Concerts
  • Slaughter, Michelle. Denim Day Fund Raiser Planned for Tomorrow – Phi Beta Lambda
  • Cheer On Toppers
  • Passing of Old Rivalry Regretted – Eastern Kentucky University, Ohio Valley Conference
  • Grady, Brian. Editorial Cartoon WKU …


Ua12/2/1 College Heights Herald, Vol. 76, No. 13, Wku Student Affairs Oct 2000

Ua12/2/1 College Heights Herald, Vol. 76, No. 13, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

  • Hightower, Kyle. Players Sentenced to 3 Days – Raynardo Curry, Derek Robinson, Golden Ingle
  • Lynch, Caroline. Insurance Committee Makes Recommendation – Employee Benefits
  • Hall, Rex. Rape Investigation Ends Without Prosecution
  • Hall, Rex. Campus Crime Report Shows Theft Most Common in 1999 – WKU Police
  • Insurance Debate Has Been Healthy
  • Grady, Brian. Editorial Cartoon Big Red Jumping Benchmarks
  • Murphy, Sean. Havard Haarstad Was Right – ROTC, Army
  • Thomas, Alan. Military Emphasizes Education – ROTC, Army
  • Gaines, Jim. This Is Not News – ROTC, Army
  • Emly, Karri. Student Financial Aid Follies …


Ua12/2/1 College Heights Herald, Vol. 76, No. 12, Wku Student Affairs Oct 2000

Ua12/2/1 College Heights Herald, Vol. 76, No. 12, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

  • Moore, Brian. Hilltoppers, Colonels Will Battle Over Break – Football
  • Warren, Brandy. Study Results Delayed – Diddle Arena
  • Schoenbaechler, Danny. Annual Race Draws Mix of Participants – Bowling Green 10K Classic
  • Hall, Rex. Parking Permits A Hot Item – Parking & Traffic Services
  • No More Excuses on University Boulevard – Traffic Accidents
  • Grady, Brian. Editorial Cartoon University Boulevard
  • Baker, James. The Bells, The Bells! – Cherry Hall Chimes
  • Mendel, Ray. Set Priorities Straight – Insurance, Employee Benefits
  • Lynch, Caroline. Insurance Committee Rejects Tiered Premiums, Endorses Cafeteria Plan – Employee …


Ua12/2/1 College Heights Herald, Vol. 76, No. 9, Wku Student Affairs Sep 2000

Ua12/2/1 College Heights Herald, Vol. 76, No. 9, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

  • Williams, Travis. Basketball Players Arrested for Receiving Stolen Property – Derek Robinson, Raynardo Curry, Golden Ingle
  • Lynch, Caroline. Amid Questions & Chaos, Gary Ransdell Promises Change – Insurance, Employee Benefits
  • Warren, Brandy. Gary Ransdell Expects Feasibility Study to Recommend Diddle Arena Renovation
  • Warren, Brandy. Student Government Association Passes Bill to Pay for New Storage Facility – Preston Intramural Complex
  • Insurance Should Be An Option for All
  • Grady, Brian. Editorial Cartoon Insurance Premiums
  • Frank, Jason. Parking Is A Tangled Issue – Parking & Traffic Services
  • Humpert, Andria. Mark Staynings’ Tone …


Ua12/2/1 College Heights Herald, Vol. 76, No. 8, Wku Student Affairs Sep 2000

Ua12/2/1 College Heights Herald, Vol. 76, No. 8, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

  • Hall, Rex. Student Alleges Rape on Campus
  • Lynch, Caroline & Rex Hall. Insurance Rates Impossible Burden for Some – Employee Benefits
  • Youngman, Sam. Paul Patton Optimistic About Higher Education’s Future
  • Warren, Brandy. Wood Selig to Pitch $90 Fee Hike to Student Government Association – Athletics
  • Hoang, Mai. Class Celebrates CD Release With Party
  • Lopsided Student Evaluations Mean Little
  • Grady, Brian. Editorial Cartoon Sardine Can Parking Lot
  • Uber, Lee. Sidewalk Chalk OK
  • Franke, Stephanie. Chicks Don’t Mind Campus Radio
  • Ross, Michelle. Prejudice Reigns at Division of Motor Vehicles – Immigrants …