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Walden University

Small business

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Full-Text Articles in Social and Behavioral Sciences

Analyzing Small Business Strategies To Prevent External Cybersecurity Threats, Dr. Kevin E. Moore Jan 2023

Analyzing Small Business Strategies To Prevent External Cybersecurity Threats, Dr. Kevin E. Moore

Walden Dissertations and Doctoral Studies

Some small businesses’ cybersecurity analysts lack strategies to prevent their organizations from compromising personally identifiable information (PII) via external cybersecurity threats. Small business leaders are concerned, as they are the most targeted critical infrastructures in the United States and are a vital part of the economic system as data breaches threaten the viability of these organizations. Grounded in routine activity theory, the purpose of this pragmatic qualitative inquiry was to explore strategies small business organizations utilize to prevent external cybersecurity threats. The participants were nine cybersecurity analysts who utilized strategies to defend small businesses from external threats. Data were collected …

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Analyzing Small Business Strategies To Prevent External Cybersecurity Threats, Dr. Kevin E. Moore Jan 2023

Analyzing Small Business Strategies To Prevent External Cybersecurity Threats, Dr. Kevin E. Moore

Walden Dissertations and Doctoral Studies

Some small businesses’ cybersecurity analysts lack strategies to prevent their organizations from compromising personally identifiable information (PII) via external cybersecurity threats. Small business leaders are concerned, as they are the most targeted critical infrastructures in the United States and are a vital part of the economic system as data breaches threaten the viability of these organizations. Grounded in routine activity theory, the purpose of this pragmatic qualitative inquiry was to explore strategies small business organizations utilize to prevent external cybersecurity threats. The participants were nine cybersecurity analysts who utilized strategies to defend small businesses from external threats. Data were collected …

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Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman Sep 2020

Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman

Journal of Social, Behavioral, and Health Sciences

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …

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Small Business Social Media Marketing Strategies In The Retail Industry, Mari E. Mew Jan 2020

Small Business Social Media Marketing Strategies In The Retail Industry, Mari E. Mew

Walden Dissertations and Doctoral Studies

Many small business owners lack social media marketing (SMM) strategies to generate sales growth. Small business owners are concerned with increasing sales growth to ensure sustainability. Grounded in Rogers’ diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore SMM strategies some small business owners in the women’s retail apparel industry use to generate growth in sales. The participants comprised 3 small business owners in the women’s retail apparel industry in South Carolina with successful experience using SMM strategies to generate sales growth. Data were collected from semistructured interviews, archival organizational documentation, and physical artifacts. …

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Strategies To Reduce Voluntary Employee Turnover, Patricia M. Alexander Jan 2020

Strategies To Reduce Voluntary Employee Turnover, Patricia M. Alexander

Walden Dissertations and Doctoral Studies

High voluntary turnover negatively impacts an organization's profits, resulting in high expenses for businesses. The findings contribute to practical ways for small business leaders to maintain long-term employees, minimize operational costs, and enhance local economic stability. Grounded in the concept of transformational leadership theory, the purpose of this qualitative multiple case study was to explore the strategies small business leaders use to reduce voluntary employee turnover. The participants comprised 5 private industry leaders in the state of Virginia, who were successful in reducing voluntary employee turnover. Data collected through semistructured face-to-face interviews and analysis of company documents. Based on Yin's …

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Strategies Small Business Owners Use To Access Working Capital To Fund Operations, Michael Patrick Belleman Jan 2020

Strategies Small Business Owners Use To Access Working Capital To Fund Operations, Michael Patrick Belleman

Walden Dissertations and Doctoral Studies

Many small business owners encounter a lack of access to traditional bank funding that limits the owner’s ability to meet working capital shortages to sustain operations. Grounded in the resource-based view, the purpose of this qualitative multiple case study was to explore strategies that small, home health care agency owners use to access working capital lending sources to finance their operations. The participants comprised 3 owners of small home health agencies in Wayne County, Macomb County, and St. Clair County, Michigan, who developed and implemented successful strategies to obtain working capital. Data were collected through semistructured interviews using open-ended questions, …

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Analyzing Small Businesses' Adoption Of Big Data Security Analytics, Henry Mathias Jan 2019

Analyzing Small Businesses' Adoption Of Big Data Security Analytics, Henry Mathias

Walden Dissertations and Doctoral Studies

Despite the increased cost of data breaches due to advanced, persistent threats from malicious sources, the adoption of big data security analytics among U.S. small businesses has been slow. Anchored in a diffusion of innovation theory, the purpose of this correlational study was to examine ways to increase the adoption of big data security analytics among small businesses in the United States by examining the relationship between small business leaders' perceptions of big data security analytics and their adoption. The research questions were developed to determine how to increase the adoption of big data security analytics, which can be measured …

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Hiring Individuals With Ambulatory Disabilities: An Employer's Perspective, Lindsay Aslan Jan 2019

Hiring Individuals With Ambulatory Disabilities: An Employer's Perspective, Lindsay Aslan

Walden Dissertations and Doctoral Studies

Statistics show that approximately 30.6 million individuals in the United States had an ambulatory disability (AD), the most prevalent disability in the country. In 2010, 17.5% of the disabled population was employed, and only 5% of that employed population had an AD. The purpose of this multiple case study was to understand the decision-making process of small businesses owners in New Jersey when deciding on whether to hire those with AD. Ajzen's theory of planned behavior was utilized in this study to make predictions and explain why individuals engage in a behavior. Interviews were conducted with 16 participants and 22 …

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Service-Disabled Veteran-Owned Small Business Perceptions Of Subcontracting Training Within The Department Of Defense, Thomas Wayne Krusemark Jan 2019

Service-Disabled Veteran-Owned Small Business Perceptions Of Subcontracting Training Within The Department Of Defense, Thomas Wayne Krusemark

Walden Dissertations and Doctoral Studies

Veteran-owned small businesses that possess ratings as service-disabled companies (i.e., service-disabled, veteran-owned small businesses [SDVOSB] are 1 of 5 socioeconomic small business contracting goals that U.S. government agencies seek to comply with U.S. Small Business Administration (SBA) set-aside goals. Little is known about collaborative strategies for improving training regarding single point of entry into Department of Defense (DOD) subcontracting. The research questions in this study focus on how veteran-owned small businesses pursue acquisition opportunities from training opportunities. Sabatier's advocacy coalition theory was used as the theoretical foundation for this study. This qualitative study was employed using 6 semistructured interviews of …

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Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan Jan 2018

Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan

Walden Dissertations and Doctoral Studies

Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face interviews. Data analysis resulted in 3 emergent themes: (a) marketing strategies …

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Employee Retention Strategies In Trinidadian Small Enterprises, Alicia Singh Jan 2018

Employee Retention Strategies In Trinidadian Small Enterprises, Alicia Singh

Walden Dissertations and Doctoral Studies

Organizational leaders face obstacles stemming from the lack of employee retention. An ineffective retention strategy can result in the loss of employees and the loss of institutional knowledge. Lack of appropriate retention strategies can negatively impact the reputation of the organization and ultimately affect the financial standing of an organization. Grounded by Herzberg's 2-factor theory, the purpose of this multiple case study was to explore strategies small retail business managers in Trinidad used to retain employees. I collected data through face-to-face semistructured interviews with 5 small business managers and a review of company documents. Data were analyzed using methodological triangulation, …

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Social Change Through Entrepreneurship: Utilizing Portable Sawmill Based Small Businesses To Promote Community Development, Crystal Lupo Jan 2017

Social Change Through Entrepreneurship: Utilizing Portable Sawmill Based Small Businesses To Promote Community Development, Crystal Lupo

Journal of Sustainable Social Change

Reduced demand for wood and wood products resulting from the economic crisis in the first decade of the 2000s severely impacted the forest industry throughout the world, causing large forest-based organizations to close (CBC News, 2008; Food and Agriculture Organization of the United Nations, 2009; Pepke, 2009). The result was a dramatic increase in unemployment and worker displacement among forest product workers between 2011 and 2013 (Bureau of Labor Statistics, 2014). Forested rural communities often depended on the large-scale forest industry for their livelihood, and as a result, decreased reliance on large-scale industry became increasingly important (Lupo, 2015). This article …

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A Qualitative Study Of The Growth Strategies Of Mature Small Businesses, Racquel Thompson-Elliott Jan 2016

A Qualitative Study Of The Growth Strategies Of Mature Small Businesses, Racquel Thompson-Elliott

Walden Dissertations and Doctoral Studies

Some small businesses have slower growth as they age and have limited strategies to maximize profit, productivity, and job creation. The purpose of this qualitative study was to explore the strategies small business managers use to capitalize on growth opportunities. Area small business managers and support program stakeholders could gain new knowledge to develop effective support for mature small businesses. Twenty managers participated in this case study. These managers were from small businesses operating in the state of Florida for more than 5 years with less than 500 employees. The data collection approach included purposeful sampling and semistructured interviews with …

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Success Strategies For Small Business Owners In Philadelphia, Pennsylvania, Marcellinus Emeka Madu Jan 2016

Success Strategies For Small Business Owners In Philadelphia, Pennsylvania, Marcellinus Emeka Madu

Walden Dissertations and Doctoral Studies

African immigrant business owners create jobs and often stimulate economic growth in distressed inner-city areas, yet they continue to experience barriers obtaining financial support in the United States when trying to gain entrance into the broader economy. The objective of this multiple case study was to explore strategies African immigrant business owners used to succeed in business beyond 5 years. The conceptual framework of this study included resource-based theory, human capital theory, and disadvantage theory. Semistructured interviews were conducted with 3 African immigrant business owners in Philadelphia, Pennsylvania who had succeeded in business beyond 5 years. Thematic analysis from interviews, …

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Owner-Manager Separation And The Structure Of It Governance In Small Business, Jeffrey S. Saffer Jan 2014

Owner-Manager Separation And The Structure Of It Governance In Small Business, Jeffrey S. Saffer

Walden Dissertations and Doctoral Studies

Small business owners and small business managers tend to favor different information technology (IT) governance structures. Such differences can lead to ineffective management and control of IT in small businesses. The purpose of this correlational study was to examine the extent and nature of the association between owner-manager separation in small businesses and the structure of IT governance in the businesses. Agency theory formed the theoretical framework of this study. Data were collected using a web-based survey and randomly sampled 3,697 small business owners and managers located in New Jersey and Pennsylvania. Chi-square statistics indicated no significant association between owner-manager …

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