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Metaphor And Ideology In Economic Discourse, Brian Derhen
Metaphor And Ideology In Economic Discourse, Brian Derhen
University of the Pacific Theses and Dissertations
Despite the presence of metaphors in American political discourse, little scholarly attention has been paid to the functioning of economic metaphors. This study addresses this shortcoming by examining the use of economic metaphors in contentious argument, while paying attention to how metaphor's linguistic variability derives from the rhetorical nature of discourse, and how the context of conflicting ideologies facilitates clashes between larger political metaphors. After establishing the ubiquity of metaphor in economic policy discourse, this study elaborates on an understanding of a fractured political discourse with an historical model that traces this fracture back to four dominant ideological positions. Finally, …