Social and Behavioral Sciences Commons^™

Using Location-Based Tracking Data To Analyze The Movements Of City Tourists, Modsching Marko, Kramer Ronny, Hagen Klaus Ten, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

This article presents a methodology to analyze the spatial behavior of tourists based on tracking data. This method was applied during a field study in the city of Görlitz at the east border of Germany. Based on Global Positioning System (GPS) logs the spatial distribution of visitors in various areas is visualized and analyzed. Using the bimodality of the distribution of walking speeds, areas of slowdown are identified and subsequently clustered into activity areas. Using the activity areas, the amount of time tourists allocate to various activity categories is computed. Furthermore, a subsequent analysis of the activity behavior is used …