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Full-Text Articles in Social and Behavioral Sciences
Transformative Travel As A Sustainable Market Niche For Protected Areas: A New Development, Marketing And Conservation Model, Isabelle D. Wolf, Gillian Ainsworth, Jane Crowley
Transformative Travel As A Sustainable Market Niche For Protected Areas: A New Development, Marketing And Conservation Model, Isabelle D. Wolf, Gillian Ainsworth, Jane Crowley
Faculty of Social Sciences - Papers (Archive)
Many protected areas worldwide are mandated to provide visitor enjoyment and sustainable heritage conservation but face growing challenges and competition. To satisfy modern aspirational markets, parks must design meaningful experiences delivering long-lasting participant benefits that cultivate visitation rates and a conservation constituency. Transformative travel can deliver such benefits through participants' psycho-physiological transformation but market insights critical for experience development in parks are lacking. Our systematic quantitative review of 126 transformative travel articles provides those insights, linking experiential characteristics, participant traits and motivations to experience outcomes according to five transformative travel typologies pertinent to parks: health and wellness, nature-based physical activity, …
Exposure To Digital Marketing Enhances Young Adults' Interest In Energy Drinks: An Exploratory Investigation, Li Min Buchanan, Bridget Kelly, Heather Yeatman
Exposure To Digital Marketing Enhances Young Adults' Interest In Energy Drinks: An Exploratory Investigation, Li Min Buchanan, Bridget Kelly, Heather Yeatman
Faculty of Social Sciences - Papers (Archive)
Young adults experience faster weight gain and consume more unhealthy food than any other age groups. The impact of online food marketing on "digital native" young adults is unclear. This study examined the effects of online marketing on young adults' consumption behaviours, using energy drinks as a case example. The elaboration likelihood model of persuasion was used as the theoretical basis. A pre-test post-test experimental research design was adopted using mixed-methods. Participants (aged 18-24) were randomly assigned to control or experimental groups (N = 30 each). Experimental group participants' attitudes towards and intended purchase and consumption of energy drinks were …