Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Why Do People Access News With Mobile Devices? Exploring The Role Of Suitability Perception And Motives On Mobile News Use, Hongjin Shim, Kyung Han You, Jeong Kyu Lee, Eun Go
Why Do People Access News With Mobile Devices? Exploring The Role Of Suitability Perception And Motives On Mobile News Use, Hongjin Shim, Kyung Han You, Jeong Kyu Lee, Eun Go
Faculty of Social Sciences - Papers (Archive)
Using self-reported survey data (N = 281), the present study explores the structural relationships among mobile users' perceptions of the suitability of two types of mobile news (political feature news and entertainment news), users' motivations for mobile news usage, and their behavioral patterns. Our findings show that two types of perceived suitability for mobile news, particularly for political feature news, are strongly associated with all dimensions of motivations for mobile news usage. Furthermore, as predicted, our findings show that the information-seeking motive is the very factor that determines mobile news usage. The results also reveal that the accessibility motive mediates …
The Incorporation Of Transformative Consumer Research Principles Within The 'Cancer Good News' Social Marketing Project: A Case Study, Lyn Phillipson, Julie Hall, Leissa Pitts
The Incorporation Of Transformative Consumer Research Principles Within The 'Cancer Good News' Social Marketing Project: A Case Study, Lyn Phillipson, Julie Hall, Leissa Pitts
Faculty of Social Sciences - Papers (Archive)
Abstract presented at the World Social Marketing Conference, 19-21 April 2015, Sydney, Australia