Social and Behavioral Sciences Commons^™

Ethnography And Filmmaking For Indigenous Anti Tobacco Social Marketing, Kishan A. Kariippanon, Datjarranga Garrawirtja, Kate Senior, Paul Kalfadellis, Vidad Narayan, Bryce Mccoy

Faculty of Social Sciences - Papers (Archive)

The smoking rates of 82% in Aboriginal communities of North East Arnhem Land in the Northern Territory of Australia are the highest in the country (Robertson et al. 2013). Macassan traders introduced tobacco as a trading commodity (Berndt, 1954) in Aboriginal communities in the 18th century and has since become part of culture. The influence of the Methodist Mission (Cole 1979) has also had a profound effect on tobacco consumption. Anti tobacco social marketing that is sensitive to Indigenous culture and history supports a more complex and gradual approach to reducing uptake amongst young people. The limitations of the Health …