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Full-Text Articles in Social and Behavioral Sciences
Emergency Service Volunteers: A Comparison Of Age, Motives And Values, Julie E. Francis, Michael Jones
Emergency Service Volunteers: A Comparison Of Age, Motives And Values, Julie E. Francis, Michael Jones
Faculty of Commerce - Papers (Archive)
Understanding why volunteers join an emergency service and why they stay is critical to developing more effective recruitment and retention strategies. Subsequently, this study examines the roles of age, motivations and values in satisfaction among New Generation (aged below 35 years) and Traditional Generation (aged 35 years and above) volunteers. The research conducted an online survey of 252 State Emergency Service (SES) volunteers. The results indicate a mix of similarities and differences across the generations. First and foremost though, the primary reasons for joining and staying with the service are the same for both age groups - and those reasons …
Attracting Volunteers In Highly Multicultural Societies: A Marketing Challenge, Melanie J. Randle, Sara Dolnicar
Attracting Volunteers In Highly Multicultural Societies: A Marketing Challenge, Melanie J. Randle, Sara Dolnicar
Faculty of Commerce - Papers (Archive)
Volunteer managers face a typical marketing problem: how to identify the right consumers (in this case, volunteers), attract them, and keep them loyal. In multicultural societies this challenge is amplified because of the different groups originating from countries that can vary significantly in terms of the extent of volunteering and reasons for being involved. The consequence of this heterogeneity is limited success of generic marketing campaigns. Using the theory of planned behavior, we investigate differences between Australian residents from different cultural backgrounds in their volunteering behavior. Groups differed in attitude, social norm, and perceived behavioral control, suggesting the need for …