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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
Faculty of Health and Behavioural Sciences - Papers (Archive)
Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …
Young Worker Injury Experience In South Australia 1998-2007, Nasreeb Jahan, Dino Pisaniello, Sasha Stewart, Annette J. Braunack-Mayer, Helen Winefield
Young Worker Injury Experience In South Australia 1998-2007, Nasreeb Jahan, Dino Pisaniello, Sasha Stewart, Annette J. Braunack-Mayer, Helen Winefield
Faculty of Social Sciences - Papers (Archive)
This special report has been compiled by The University of Adelaide and provides an overview of young worker injury claims experience for a 10-year period. It aims to highlight occupational injury epidemiology and time trends, and will be of interest to public health practitioners dealing with adolescents and young adults.