Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Faculty of Commerce - Papers (Archive)
There have been calls amongst academics and practitioners to move social marketing 'upstream'. This paper attempts to clarify what upstream social marketing is, its appropriate relationship with ‘downstream’ social marketing and how both approaches can be combined into a suitable theoretical framework. The paper argues that neither up or downstream social marketing is superior and suggests that a dual, synergistic approach is needed. This argument is supported through reference to current social marketing interventions in the areas of road safety and childhood obesity. The paper concludes by suggesting that Polonsky, Carlson and Fry’s (2003) ‘harm chain’ concept may be a …
Corporate Social Responsibility In The Wake Of The Asian Tsunami: An Empirical Study, Mario Fernando
Corporate Social Responsibility In The Wake Of The Asian Tsunami: An Empirical Study, Mario Fernando
Faculty of Commerce - Papers (Archive)
This paper provides input on how the leaders of two leading Sri Lankan private sector organisations engaged in CSR initiatives during the first 11-months after the Asian tsunami. Amidst stakeholders’ overwhelming outpouring of spontaneity to engage in CSR activities, the paper reports on the decision-making and leadership challenges of business leaders after a high magnitude human tragedy. The paper specifically examines as to what extent the CSR initiatives following the tsunami disaster were a reflection of leaders’ authentic moral conduct. Due to the magnitude of the devastation from the tsunami, one would assume that the CSR initiatives that follow such …
Srv & Nva: Valorizing Social Roles Through Nonviolent Action, Brian Martin
Srv & Nva: Valorizing Social Roles Through Nonviolent Action, Brian Martin
Faculty of Arts - Papers (Archive)
No abstract provided.
Sydney's Creative Economy: Social And Spatial Challenges, Christopher R. Gibson
Sydney's Creative Economy: Social And Spatial Challenges, Christopher R. Gibson
Faculty of Science - Papers (Archive)
The recent popularity of Richard Florida's work on the rise of the 'creative class' invites attention not only on the size and impact of the creative economy in Australia, but on its geography as well." At the core of Florida's approach is the premise that places compete with each other for a new kind of economic development, fuelled not by the availability of raw materials, cheap labour, or state investment in infrastructure, but by the decisions of producers in creative industries such as film, music, design and advertising to live and work in particular localities. Such creative producers constitute a …