Social and Behavioral Sciences Commons^™

Australian Online Supermarket Usability, Mark Freeman, Peter N. Hyland, Jeffrey Soar

Faculty of Engineering and Information Sciences - Papers: Part A

The issue of usability plays a vital role in the success of an online store. However, to date there has been limited published research into this issue and there has been no research conducted into multiple item purchasing. There is much competition in the grocery shopping industry between the two major physical supermarket chains in Australia, Woolworths and Coles, both in traditional stores and online. Online, the major competitor is ShopFast, which does not have a traditional supermarket storefront to complement its online operations. The purpose of this study was to conduct a comparative analysis into the usability of ordering …