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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Dimension-Based Versus Relation-Based Brand Name Design: A Test Of Different Psycholinguistic Theories, Tobias Langner, Franz-Rudolf Esch, John R. Rossiter
Dimension-Based Versus Relation-Based Brand Name Design: A Test Of Different Psycholinguistic Theories, Tobias Langner, Franz-Rudolf Esch, John R. Rossiter
Faculty of Commerce - Papers (Archive)
Conveying distinctive and coherent brand associations is a key concern of modem brand management. Brands with a concise, consumer-relevant, and unique brand image are preferred by consumers. This study considers the contribution brand names can provide to building customer based brand equity. Recent cognitive theories of conceptual combination fonn the theoretical basis for analyzing consumer reactions toward brand names. Following these theories, three techniques to integrate brand name and product are developed. Reaction time measurements and association tests show that the techniques presented are an effective and efficient means to convey a brand's image.
The Design Of A Performance Measurement Model For Small Firms Within The Service Sector, Vicki Baard, Edmund W. Watts
The Design Of A Performance Measurement Model For Small Firms Within The Service Sector, Vicki Baard, Edmund W. Watts
Faculty of Commerce - Papers (Archive)
The role of small business, as part of the value adding chain in any economy, should never be understated. In Australia small business represents 96% of all private sector business, accounts for 47% of all private sector employment and the majority fail within three to five years of establishment. Despite this contribution the small business sector, and in particular the service sector component, appear to be underrepresented in the development of specific performance measurement models, which, within the academic and professional literature appear to focus on their larger firm counterparts. Given the unique position of small business service organisations the …
Systems Resemblance And Workpractice Evolution: Implications For Work Activity (Re)Design, Rodney J. Clarke
Systems Resemblance And Workpractice Evolution: Implications For Work Activity (Re)Design, Rodney J. Clarke
Faculty of Commerce - Papers (Archive)
This paper is concerned with addressing the question of how apparently disparate and unconnected systems can resemble each other. The question of what counts as a systems resemblance necessitates developing contextual workpractice descriptions associated with the systems features and ultimately entire systems. Using systemic semiotics an apparent ontogenetic convergence between entirely different systems is used to show that systems resemblance can be inferred when the constituent workpractices of information systems consist of comparable register features and especially if they exhibit comparable generic features. The implications of these findings for a new class of work activity (re)design practices are considered.
A Contextual Approach To Design And Development Of Interfaces For Search Engines, Using Activity Theory As The Basis For Informing Design Decisions, Joseph A. Meloche, Li Cheng
A Contextual Approach To Design And Development Of Interfaces For Search Engines, Using Activity Theory As The Basis For Informing Design Decisions, Joseph A. Meloche, Li Cheng
Faculty of Commerce - Papers (Archive)
The goal of this study is to support the design of more effective search engines. The research presented in this chapter investigates the design of search engines in the context of information seeking
activities. This study is also informed by Activity Theory and considers Information Seeking to be a Keystone Activity. This improvement in search engine design takes into consideration the context of users, and elicits and captures users' explicit and implied requirements. The study uses Q-methodology to elicit the subjective understanding of the participants thought the phases provided by the methodology. This entails collecting, sorting and analysis of detailed …
The Design And Analysis Of Benchmark Experiments, Torsten Hothorn, Friedrich Leisch, Achim Zeileis, Kurt Hornik
The Design And Analysis Of Benchmark Experiments, Torsten Hothorn, Friedrich Leisch, Achim Zeileis, Kurt Hornik
Faculty of Commerce - Papers (Archive)
The assessment of the performance of learners by means of benchmark experiments is an established exercise. In practice, benchmark studies are a tool to compare the performance of several competing algorithms for a certain learning problem. Cross-validation or resampling techniques are commonly used to derive point estimates of the performances which are compared to identify algorithms with good properties. For several benchmarking problems, test procedures taking the variability of those point estimates into account have been suggested. Most of the recently proposed inference procedures are based on special variance estimators for the cross-validated performance. We introduce a theoretical framework for …
Improving The Store Design Of Male Fashion And Apparel Retailers, Jennifer Ann Algie, Katerina Korlimbinis
Improving The Store Design Of Male Fashion And Apparel Retailers, Jennifer Ann Algie, Katerina Korlimbinis
Faculty of Commerce - Papers (Archive)
This study focuses upon men’s store preferences when shopping for fashion and apparel items and represents an extension of Torresa, Summers and Belleau’s (2001) research, which displayed a rank-order of ten shopping preferences of male University students. An additional item of ‘ease of finding items’, which is arguably a critical component of consumers’ first impressions of a store and their degree of comfort in-store, was included in the rank-order activity of the current study. The participants of the current study were drawn from the general population, consisting of a convenience sample of 226 men of all ages. Similar to the …