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Full-Text Articles in Social and Behavioral Sciences
The Spread Of Ict Innovation In Accounting Education, Sam H. Jebeile, Indra Abeysekera
The Spread Of Ict Innovation In Accounting Education, Sam H. Jebeile, Indra Abeysekera
Faculty of Commerce - Papers (Archive)
This paper conveys the findings of a study conducted to evaluate the initiation of an interactive online computer-assisted learning module, called WEBLEARN, in an undergraduate introductory accounting course at an Australian university. The purpose was to aid students in the preparation of cash flow statements, a topic that from the student perspective is usually considered fairly difficult. Following the pilot of the module, student responses were collected via questionnaire in order to evaluate their perceptions regarding the WEBLEARN module. Diffusion of innovations theory was utilized as a framework for assessing student responses and to guide further development of modules in …
Innovation In The Web Marketing Programs Of American Convention And Visitor Bureaus, Florian Zach, Ulrike Gretzel, Zheng Xiang
Innovation In The Web Marketing Programs Of American Convention And Visitor Bureaus, Florian Zach, Ulrike Gretzel, Zheng Xiang
Faculty of Commerce - Papers (Archive)
It is generally acknowledged that innovation is an important source for competitive advantage among tourism destinations. The goal of this study was to identify and assess the nature of innovation by American convention and visitors bureaus. In particular, this study examined the extent, timeliness, and continuity of innovation in Web marketing efforts and the perceived contribution of this investment to the overall success of the bureau's Web marketing program. The findings indicate that American convention and visitor bureaus have invested substantially in their websites and continue redesigning them as new technology and Web marketing trends emerge. However, it appears that …