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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Disease Awareness Advertising: Women's Intentions Following Exposure, Danika Hall, Sandra C. Jones, Donald C. Iverson
Disease Awareness Advertising: Women's Intentions Following Exposure, Danika Hall, Sandra C. Jones, Donald C. Iverson
Faculty of Health and Behavioural Sciences - Papers (Archive)
Background: In Australia, where direct to consumer advertising of prescription medicines is prohibited, pharmaceutical companies can sponsor disease awareness advertising targeting consumers. This study examined the impact of disease awareness advertising exposure on older women's reported behavioural intentions. Method: Women were approached in a shopping centre and randomly assigned mock advertisements for two health conditions. Disease information and sponsors were manipulated. Results: Two hundred and forty-one women responded to 466 advertisements. Almost half reported an intention to ask their doctor for a prescription or referral as a result of seeing the advertisement, but more reported they would talk to their …
Australian Women's Perceptions Of Breast Cancer Risk Factors And The Risk Of Developing Breast Cancer, Sandra C. Jones, Christopher A. Magee, Lance R. Barrie, Donald C. Iverson, Parri Gregory, Emma L. Hanks, Anne E. Nelson, Caroline L. Nehill, Helen M. Zorbas
Australian Women's Perceptions Of Breast Cancer Risk Factors And The Risk Of Developing Breast Cancer, Sandra C. Jones, Christopher A. Magee, Lance R. Barrie, Donald C. Iverson, Parri Gregory, Emma L. Hanks, Anne E. Nelson, Caroline L. Nehill, Helen M. Zorbas
Faculty of Health and Behavioural Sciences - Papers (Archive)
Background Numerous studies have shown that the majority of women overestimate both their own risk and the populations’ risk of developing breast cancer. A number of factors have been found to correlate with perceived risk. Methods This paper reports on a telephone survey of a nationally representative sample of approximately 3,000 Australian women aged 30 to 69 years, conducted in 2007, and compares the findings with those of a similar survey conducted in 2003. Results There was a clear tendency for respondents to overestimate the proportion of women who will develop breast cancer during their lifetime. Approximately half the respondents …
Sex And Sexism In Australian Alcohol Advertising: (Why) Are Women More Offended Than Men?, Sandra C. Jones, A Reid
Sex And Sexism In Australian Alcohol Advertising: (Why) Are Women More Offended Than Men?, Sandra C. Jones, A Reid
Faculty of Health and Behavioural Sciences - Papers (Archive)
Alcohol advertisements often attract criticism for portraying women in an overtly sexual and demeaning fashion, with past research finding that women are more critical than men. The first study reported here found that neither feminism nor gender role identity added substantial explanatory power beyond that of gender. Females reported more negative attitudes toward ads that used demeaning sexual appeals and more positive attitudes toward empowering appeals. The second study provided quantitative evidence in support of the assumption that it is offensive sexual portrayals, rather than other aspects of sexist advertisements, that are disliked.
Evaluating Women’S Labour In 1990s Japan: The Changing Labour Standards Law, Kirsti Rawstron
Evaluating Women’S Labour In 1990s Japan: The Changing Labour Standards Law, Kirsti Rawstron
Faculty of Arts - Papers (Archive)
This article outlines the legislative changes regarding Japanese working women in the 1990s, specifically the changes to the Labour Standards Law. Th is Law was altered in 1997 (effective 1999) by the removal of a number of provisions known as the Women’s ‘Protection’ Provisions (josei hogo kitei). These gender-specifi c provisions restricted Japanese women from working particular jobs and hours, and limited overtime and holiday work. The role of these gender-specifi c provisions is examined through a collection of articles from four of Japan’s mainstream daily, widely-circulated newspapers: the Asahi Shinbun, the Mainichi Shinbun, the Nihon Keizai Shinbun, and the …
The Flip Side: Women In The Redex Around Australia Reliability Trials Of The 1950s, Georgine W. Clarsen
The Flip Side: Women In The Redex Around Australia Reliability Trials Of The 1950s, Georgine W. Clarsen
Faculty of Arts - Papers (Archive)
In August 1953 almost 200 cars set off from the Sydney Showgrounds in what popular motoring histories have called the biggest, toughest, most ambitious, demanding, ‘no-holds-barred’ race, which ‘caught the public imagination’ and ‘fuelled the nation with excitement’.1 It was the first Redex Around Australia Reliability Trial and organisers claimed it would be more testing than the famous Monte Carlo Rally through Europe and was the longest and most challenging motoring event since the New York-to-Paris race of 1908.2 That 1953 field circuited the eastern half of the continent, travelling north via Brisbane, Mt Isa and Darwin, passing through Alice …