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Full-Text Articles in Social and Behavioral Sciences
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Masters Theses
This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …
The Role Of Leader Communication Patterns, Lmx, And Interactional Justice In Employee Emotional Exhaustion And Outcomes, Ashley Danae Nelson
The Role Of Leader Communication Patterns, Lmx, And Interactional Justice In Employee Emotional Exhaustion And Outcomes, Ashley Danae Nelson
Masters Theses
Employee burnout contributes to employees’ job satisfaction, turnover intentions, and organizational commitment and it can also cause a variety of serious health issues. Evidence has linked leaders’ transactional and transformational communication patterns, quality of leader-member exchange (LMX), and employees’ perception of justice, and each can affect employee burnout. However, very few researchers have studied the relationships among these variables. This paper provides an overview of the research on the various relationships between transformational and transactional leadership, LMX quality, and interactional justice, and explores how these factors influence employee burnout. Following the literature review, a proposed model of employees’ perceived leader …
Framing Urban Change: Gentrification Discourses In The Media Coverage Of The Gülbol Eviction In Berlin, Eric Daniel Gedenk
Framing Urban Change: Gentrification Discourses In The Media Coverage Of The Gülbol Eviction In Berlin, Eric Daniel Gedenk
Masters Theses
This thesis examines gentrification discourses in Berlin by highlighting an extraordinarily large protest sparked by the eviction of the Gülbol family—long-time residents of Berlin who immigrated to Germany from Turkey. Media outlets chose to frame the event in very different ways. I analyze articles from various media sources in an attempt to discover how these sources chose to frame this event, then analyze how these frames are applied to the general gentrification discourse in Berlin. Non-traditional, or “advocacy” media outlets used technology to break away from mass media frames on the subject and frame the event as governmental oppression and …