Social and Behavioral Sciences Commons^™

Technical Bulletins: Online Data Backup (2012), Justin O'Hara

MTAS Publications: Technical Bulletins

This publication describes how city data may be lost or compromised and practical ways to protect data with a backup.

Technical Bulletins: The Five Basic Steps For Registering A Domain Name For Your Municipality (2012), Justin O'Hara

MTAS Publications: Technical Bulletins

An explanation of how a city may register a domain name for a website.

Creating A Brand Experience Across Media Channels, Virginia Gibson Switzer

Masters Theses

This study examines how messages marketed through different media channels impact a consumer’s brand experience. The goal of this study was to explore the extent to which consumers experience brands through media channels. This study relies on four focus group sessions and a thematic content analysis to gather findings. It was discovered that consumers viewed customer service as the leading characteristic in brand loyalty.

Consumers were primarily impacted by brands through consumer reviews, reliable sources, convenience and special promotions. Participants chose reliable print mediums as a resource to research products. Online sources were the leading medium for reading consumer reviews …