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Social and Behavioral Sciences Commons™
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University of Tennessee, Knoxville
Faculty Publications and Other Works -- Small Animal Clinical Sciences
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Full-Text Articles in Social and Behavioral Sciences
The Internet And Health Information: Differences In Pet Owners Based On Age, Gender, And Education, Lori R. Kogan, Regina Schoenfeld-Tacher, Ann R. Viera
The Internet And Health Information: Differences In Pet Owners Based On Age, Gender, And Education, Lori R. Kogan, Regina Schoenfeld-Tacher, Ann R. Viera
Faculty Publications and Other Works -- Small Animal Clinical Sciences
Objective:
The research assessed the attitudes and behaviors of pet owners pertaining to online search behavior for pet health information.
Methods:
A survey was conducted with a random sample of pet owners drawn from two US metropolitan areas and surrounding cities. Participating clinics were chosen randomly, and each participating clinic was asked to distribute 100 surveys to their clients until all surveys were disbursed.
Results:
Although some perceptions and behaviors surrounding the use of the Internet for pet health information differ based on gender, age, or education level of pet owners, there are many aspects in which there are no …