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Social and Behavioral Sciences Commons

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University of Tennessee, Knoxville

Doctoral Dissertations

Theses/Dissertations

2014

Relationship management

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Exploring Employee-Organization Relationships In Post-Socialist Transition: Local Employees' Experiences In Foreign-Owned Companies In Croatia, Danijela Radić Aug 2014

Exploring Employee-Organization Relationships In Post-Socialist Transition: Local Employees' Experiences In Foreign-Owned Companies In Croatia, Danijela Radić

Doctoral Dissertations

Organization-public relationships have been recognized as the essence of public relations. Even though employees have been identified as a strategic public contributing to organizational success, no attention has been given to employee-organization relationship development in postsocialist transitioning countries in Central and Eastern Europe.

This study explores how local employees in foreign-owned hotels in Croatia make sense of relationships with organizations for which they work. Interviews with Croatian employees reveal a number of barriers to successful employee-organization relationship development in foreign-owned companies. Findings indicate that local employees struggle with unfulfilled expectations in the workplace and face obstacles that prevent improvement. Employees …


Local Government-Citizen Relationships: Using The Coorientation Approach To Analyze Relationship Effectivness, Melissa Wooten Graham May 2014

Local Government-Citizen Relationships: Using The Coorientation Approach To Analyze Relationship Effectivness, Melissa Wooten Graham

Doctoral Dissertations

One of the current debates in public relations scholarship surrounds how to evaluate and measure the effectiveness of public relations practitioners and programs and the value they add to an organization. Known as the ROI, or return on investment, in public relations, this concept is often hard to define. However, as management demands become stronger for more accountability from public relations departments, the need to effectively address this concern continues to grow. Previous research has shown that a strong indicator of the effectiveness of public relations is the relationship that exists between an organization and its publics.

This study details …