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Social and Behavioral Sciences Commons

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University of Tennessee, Knoxville

Annual Research Symposium of the College of Communication and Information

Social Influence and Political Communication

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Social Media As Precursor To Arab Revolt, Mark D Harmon, Brittany Rose Nauta Dec 2020

Social Media As Precursor To Arab Revolt, Mark D Harmon, Brittany Rose Nauta

Annual Research Symposium of the College of Communication and Information

This research examines the use of the Internet and social media as related to 2011 to 2012 Arab protests and civic unrest, testing the widespread belief that communication revolutions played a large role in the political revolutions sometimes known as the Arab Spring. The researchers take a two-pronged approach. They examine the pre-uprising communication firmament in Egypt, specifically seeking and finding correlation between Internet use and political dissatisfaction. This was done using a secondary analysis of the Egypt portion of the 2008 World Values Survey. Secondly, the researchers use secondary analysis of the Arab Barometer, first wave 2006-2007, seeking and …


Early V. Election-Day Voters: A Media Profile, Mark D Harmon Dec 2020

Early V. Election-Day Voters: A Media Profile, Mark D Harmon

Annual Research Symposium of the College of Communication and Information

Abstract

The researcher conducted a secondary analysis of three major surveys of voters: the 2008 National Annenberg Election Survey, and the 2007 and 2008 Cooperative Congressional Election Surveys. All three of these surveys had media components, making it possible to create a profile of significant media differences between Election Day voters and those who vote early.

Early voters, contrasted to those on Election Day, are super citizens—the kind of extremely likely voters campaigns seek out and contact. Early voters (at p < .0001 level of significance) were more likely to be contacted by campaigns by both mail and e-mail, and at a p < .05 level of significance were more likely to be contacted by campaigns face-to-face and by phone.

Early voters, compared to election-day voters, are more likely to mention News and Documentary among their top-four favorite types …


I Look To You: Religious Leaders As Social Support In The Management Of Uncertainty Within The African-American Community, Stephen Anthony Spates Dec 2020

I Look To You: Religious Leaders As Social Support In The Management Of Uncertainty Within The African-American Community, Stephen Anthony Spates

Annual Research Symposium of the College of Communication and Information

African-Americans continue to show stronger relationships between spirituality, worship, and daily life. When faced with uncertainty in life, these individuals may look to their religious leadership as a tool for social support and guidance in decision-making. This study uses Uncertainty Management Theory as a framework to look at the relationship between these individuals and their religious leaders. Credibility will also be measured to see if religious leadership can be perceived as credible when dealing with issues that are not based in faith and worship. The importance of this study is seen in understanding how African-Americans are able to cope with …