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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

University of Tennessee, Knoxville

Gender, Race, Sexuality, and Ethnicity in Communication

2023

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

"I March To The Beat Of My Own Drum": A Critical Discourse Analysis On Mediated Construction Of Aaron Rodgers' Covid-19 Vaccination Disclosure, Patrick Crowe May 2023

"I March To The Beat Of My Own Drum": A Critical Discourse Analysis On Mediated Construction Of Aaron Rodgers' Covid-19 Vaccination Disclosure, Patrick Crowe

Doctoral Dissertations

The COVID-19 pandemic has brought suffering throughout society and disruption throughout the sports world. In the U.S., there have been politically polarized debates about the best course of action for handling the pandemic, including vaccinations and the appropriateness of other restrictive measures. Amidst the 2021 National Football League (NFL) season, in which the league imposed differing levels of restrictions based on a player’s vaccination status, former MVP and Super Bowl champion Aaron Rodgers tested positive for COVID-19. After his positive test, Rodgers, who had previously claimed he was “immunized” from COVID-19, revealed that his immunization protocol consisted of “alternate” drugs …

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Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami May 2023

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

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